Australian automotive website CarExpert.com.au has appointed Chris Catchpoole as its new Chief Marketing Officer starting today.
Having previously worked as the CMO of Compare the Market, Catchpoole brings with him a wealth of digital knowledge and a great team spirit as CarExpert.com.au sets to complete its transformation to a digital automotive marketplace.
“The opportunity to turn CarExpert into something that no other website or business is doing in Australia is truly compelling. I look forward to helping CarExpert transition customer perceptions into a world where we continue to be there for expert advice, reviews and content but are also seen as a dependable and indispensable part of the transactional process,” Catchpoole said.
The appointment of Catchpoole follows fast on the announcement of CarExpert.com.au’s acquisition of PriceMyCar.com.au for $4m in August and the investment of Perth Billionaire, Laurence Escalante, into the business this month.
CarExpert CEO, Damon Rielly, said: “Chris’ experience from Compare The Market will prove immensely valuable as we seek to further enhance our brand in our transformation to a transactional business.”
With Seven West Media having taken a 15 percent stake in the business last year, CarExpert is set to embark on an $10m+ TVC marketing campaign from late October.
CarExpert founder, Alborz Fallah, said: “Great people make great businesses and we are very lucky to have someone of Chris’ calibre join our business. We have massive targets and goals ahead of us and with the right level of investment and people, we are very confident of achieving them.”
CarExpert.com.au was founded by Alborz Fallah, Tony Crawford and Paul Maric in 2020. Fallah and Crawford’s previous venture CarAdvice (since renamed to Drive) was once an IPO candidate but was acquired by Nine Entertainment in 2018 for $65 million.
