Dentsu’s Carat and UNICEF Australia have announced a partnership to drive advocacy and donations for the global COVAX initiative, to deliver COVID-19 vaccines to the developing world.
Carat and dentsu ANZ have recently joined the COVID Vaccination Alliance of UNICEF Australia and will be encouraging as many leading organisations, businesses and philanthropists to join them and collaborate as a global community, focussed on helping our most vulnerable world citizens.
The fastest global vaccine operation in history is underway. COVAX is the only initiative that is working with governments and manufacturers around the world to accelerate the development and manufacture of COVID vaccines, diagnostics and treatments, to guarantee rapid and equitable access to COVID-19 vaccines for all – especially the world’s most vulnerable and disadvantaged.
As one of the world’s most trusted, non-profit humanitarian aid organisations for over 75 years, UNICEF depends on donations to do its vital work. They vaccinate almost half of the world’s children, and it is through this vaccination experience that sees them play a critical role in the procurement and delivery of lifesaving COVID-19 vaccines for COVAX. Only 20 per cent of people in low- and lower-middle-income countries have received a first dose of vaccine compared with 80 per cent in high- and upper-middle income countries.
Through the consumer campaign “Give the World A Shot”, UNICEF Australia is asking Australians to pay-it-forward, donate, and help them deliver 2 billion COVID-19 vaccines, as well as millions of tests and treatments around the world.
Just $5 will help to deliver two doses of COVID-19 vaccine in the developing world, to people who do not have the safe access to health care and vaccines that many take for granted.
UNICEF Australia is hoping to raise at least $1 million in donations by the end of 2021. As well as mobilising the advertising industry to help, Carat’s campaign will be calling on the Australian business community to rally behind COVAX to ensure that people everywhere have equal access to the COVID-19 vaccines.
Dentsu ANZ has committed to a $10 donation for every vaccinated employee and will be encouraging others in the industry to follow suit and play a role beyond rolling up their own sleeves.
Sue Squillace (main photo), CEO dentsu Media ANZ, said: “This is a history-making time for humanity, and a chance to change the lives of millions of people. At Carat we believe that we can all make a difference and be a force for good, so we are incredibly humbled to be able to support this initiative and to do our part in delivering 2 billion vaccinations.
“I would love to see our media partners, clients and our industry rally behind the team at UNICEF and jump on board to make a real impact on the COVID Vaccine roll-out. Because COVID will not end for anyone, until it is over for everyone.”
This campaign extends on the leadership role dentsu ANZ is already playing to educate, encourage and inspire action across all generations both here in Australia and New Zealand. From supporting the Australian Department of Health with their vaccine campaign through PR based activities, to the New Zealand Ministry of Health with tracking vaccine supply data via dentsu data transformation capability.
Companies can also encourage staff to fundraise and donate, or create their own employee donation programs. For more information on how to get started, head to www.vaccinaid.org.au or contact [email protected].
