Carat has been reappointed as media agency partner for Our Watch, a national leader in the primary prevention of violence against women and their children.
Carat will support Our Watch to keep violence against women on the national agenda with a particular focus on actions needed to stop violence from happening in the first place. Carat will also assist the organisation to amplify its message by leveraging all channels: TV, Radio, Print, OOH, Social, Digital, SEO and SEM.
Commenting on the retention, Our Watch Director, marketing and cCommunications, Siobhan McCann, said: “We are excited to continue working with Carat to better understand the media landscape and reach our target audiences through a variety of channels. Given our longstanding partnership, we are confident that Carat understands the opportunities and challenges we face and are committed to helping us prevent violence against women.”
Janine Virtue, client partner, Carat Melbourne added: “One of our values at Carat is to be a force for good and continuously take every opportunity to make a difference, to better ourselves, our work and our community. When we do the right thing as individuals it becomes who we are as a company. So, we are honoured that Our Watch will continue to entrust Carat to be part of their team on this long and essential journey of societal change.”
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