It wouldn’t be a Cannes in Cairns-related article without a speaker update, and we’ve got two big names to add to the list!
Dr Karl Kruszelnicki – Australia’s favourite clever person
Who?
Dr Karl Kruszelnicki has the answers for all things science and technology. His enthusiasm is infectious, and no one can better convey the excitement and wonder of it all than him.
Locally, Dr Karl holds both the esteemed “Order of Australia” (2006) and the even cooler “Australia’s Father of the Year” (2003). On a global scale, some of his accolades include the prestigious Ig Nobel prize he received in 2022 for his ground-breaking research into “Belly Button Lint and why it is almost always blue”.
What’s he doing in Cairns?
Dr Karl’s mission to make us smarter continues in Cairns with his spiel on the psychology of advertising, i.e. how the f*ck do you get audiences to care?
Professor Karen Nelson-Field – Founder and CEO, Amplified Intelligence
Who?
A globally acclaimed researcher in media science, Professor Nelson-Field founded Amplified Intelligence to change how we trade media. Amplified Intelligence combines tech and innovative methodological design to build attention measurement and insight products to guide the industry through a disrupting digital economy. They most recently won The Drum Award for Digital Advertising, Game-changing Technology.
Nelson-Field is a regular speaker on the major media circuits, including Cannes, and counts some of the world’s largest advertisers as her clients. Meanwhile, her research has been noted in The NY Times, Bloomberg Business, CNBC, Forbes, Wall Street Journal and AdAge.
What’s she doing in Cairns?
Our media ecosystem is broken. Luckily Dr Karen Nelson-Field is coming to the rescue to answer our big questions about human attention.
You’ll walk away with your IQ at least three points higher. So get on it!
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