How Can You Measure Disruption?
Dr Mathew Donald is a leadership, management and organisational change specialist and author of Leading and managing change in the age of disruption and artificial intelligence. In his latest post for B&T, the good Doctor offers his tips on determining the pace of disruption in any business…
A 2019 PWC report concluded that disruption is now part of the everyday business environment, where it has great potential to distract business leaders away from their core business.
Whilst disruption may have once been associated with technology, it is now a broader term according to Dr Soren Kaplan in a 2016 PWC discussion paper. Dr Kaplan also noted older style organisations with little modernisation may be most vulnerable to future disruption, where technology is now also the enabler of broader change. The disruption term is now broad and includes a variety of sudden changes in economics, politics, Brexit, trade wars and presidential tweets. It is the emergence of globalisation with its interconnectivity through the internet, social media and electronic business that has aided the increased speed and sharing of information that forms this modern age disruption.
Issues emerging from disruption are more than merely the increased speed of information, other issues difficult issues emerging out of disruption include integrity, completeness and authenticity of data and information. There is an increased level of unpredictability, uncertainty and risk emerging in this new age due to the lack of authenticity and predictability of future change. Business decision models of the past were so often based on conservatism and reasonable predictability, that base assumption is no longer appropriate so it is likely that the decision-making models of the past may fail organisations of the future.
So what about disruption ?
In a 2017 KPMG report, titled “decoding disruption” it was noted that business leaders are now under almost constant pressure to understand and adapt to ongoing change, where avoiding change may no longer be an option. The issue of ongoing change is significant as a 2016 global transformation study by KPMG executives reported that 96% were in some form of transformation, whilst research at Western Sydney University of 2017 found a number of organisations had over 50 change in just a 3 year period. Organisations writing annual plans and monthly forecasts, trying to operate as normal, may simply be too slow and out of date for this new age.
The nature of disruption has serious implications for the trust relationship between investors and management, as investors may not accept that disruption is unpredictable or out of the management influence. Investors, without more information, may continue to believe that management are responsible for financial results irrespective of new tariffs or presidential tweets or climate change, or any other disruptions.
The case for a disruption measure
Business success has for so long been measured by the financial profit and loss, yet with so much change in the air it may no longer be a good measure of management skills. Measuring organisational value and success through traditional systems may be too late, or too slow and inappropriate, so some new measures are urgently needed. It may also be beneficial if new organisational measures can provide data and insights during change, rather than at the end of a project or financial year. It may be more important to measure the inputs of change, rather than the outputs, if organisations are to improve and influence change more successfully. Research at Western Sydney University in 2017 proposed a tool to measure seven change success factors, derived from managers responsible for change, where the factors are related to leadership and management, including trust, engagement, planning and communication.
A 2016 global transformation study by KPMG indicated that despite all the effort and costs involved in organisational change, many executives do not believe that the potential benefits of transformational changes are ever actually met. Organisational change has been linked to many individual factors over the past century, where no one factor appears to hold all the answers. Academics and practitioners now believe that change factors are interrelated, where many change factors may influence success or failure of change together.
The future of disruption measures
In a disruption age, a metric for the quantity, type and speed of change may be required instead of the traditional measures, especially if management performance is to be assessed in a balanced way. The new measurement tool developed at Western Sydney University discussed above, may be useful to investors and boards alike as it can provide insights into change early, where the insights may be used to adjust and improve change as it occurs. This new age change measurement tool will also be useful in assessing change, management and leadership performances between changes, between divisions, over time and across industries.
Business leaders may need to seriously consider disruption where adopting new measurement tools may assist them realise more of their change benefits, benefits that have been so elusive in the past.
Please login with linkedin to comment
Dr Mathew DonaldLatest News
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.
Entries For Five Decades Of Advertising Graduates Awards Close On Monday
Entries for the Five Decades of Advertising awards close Monday. And no extensions! Any bribery is open til Wednesday.
Cadbury Extends Commitment To Women’s Sport With Sweet New Wallaroos Deal
Rot your teeth, get fat and support women's sport all at the same time with this sweet new sponsorship arrangement.
Campfire X & Nando’s Partner To Acknowledge Traditional Land Owners Across Australia
Chicken chain unveils important First Nations initiative. The actual chickens more concerned with the Adani coal mine.
Lisa Ronson, Naysla Edwards & Ben Hill Join MFA Awards Signature Judging Panel
MFA Awards adds some serious clout to its judging panel. Still no confirmation Paulini will be performing on the night.
Connect Hearing ‘Sounds Good’ Platform Via Bread Agency
Every office has that one hard of hearing person that's oblivious to the fact. Ramp up their insecurities with this.
Ipsos Iris Data: Australians Prioritise Entertainment & Sports Over Serious News In March
Data shows Aussies prioritising light entertainment over hard news. And who can blame them if you've seen the hard news!
Fur Media Partners With Mad Paws To Support Advertisers
It's never good if your office smells like faeces & brine chunks in aspic. Not if you're pet-friendly agency Fur Media.
MAXIBON Drops Epic Flavour Collaboration Via SICKDOGWOLFMAN
There are few pluses to be had with global warming, except the extension of ice-cream eating season.
Sling & Stone Scrubs Up With Lush Account
Got friends at Sling & Stone? Expect the dreaded loofah and bath bomb for birthdays/Christmas this year.
SBS’s The Cook Up With Adam Liaw Produces ‘Fewer CO2 Emissions Than Industry Average’
SBS could go full vegan for Adam Liaw's seventh season and reduce its TV audience and emissions by 99 per cent.
GumGum & Playground xyz To Merge Media Portfolio, Creating “Powerhouse” Ad Suite
GumGum & Playground xyz tap into consumer mindset. B&T prefers tapping a keg, but whatever works.
All The Winners & Grinners From The TikTok Young Lions Awards Night!
Last week saw every part of the human experience: Exalted, devastated, exhausted & stuffing sausage rolls in the corner.
TV Ratings (21/4/24): Farmer Wants A Wife Wins Sunday Prime Time
Farmer Wants A Wife does make the country life seductive. Apart from the manure stench & the bleating roosters at 5am.
Australia’s Automotive Industry Shifts Gears With CTV
How much was CTV responsible for Australia's record car sales in 2023? Or those horrible oversized American utes?
Australia’s C7EVEN Communications Launches Services In Japan With New Tokyo Office
Aussie comms agency unveils its Tokyo plans. Confirms it's still getting the hang of the toilets over there.
Daniel Goldstein Promoted To Head Of PR At Example
Try as he may to surreptitiously blend in with the wall in his photo, this PR fellow still relatively easy to spot.
Marie Claire & Volvo Partner For The Planet: Nominees For The Inaugural Marie Claire Sustainability Awards Announced
Fashion bible Marie Claire unveils its Sustainability Awards. Yet still refusing to recycle 2023's maxi skirts trend.
Sefiani Unveils A Wave Of Promotions & Appointments
Life's good in PR/comms as Sefiani unveils new hires. Well, bad news for media sites obsessed with redundancy stories.
Yahoo Launches Identity Solutions For CTV
Connected TV just got a whole lot more exciting with this innovation. Bar the incessant Friends re-runs.
Infosum Launches Data Clean Room Solution With Samsung Ads Australia
Infosum & Samsung Ads launch a data clean room solution that's a lot more than a Wettex & squirt of Ajax.
Fast 10: Bread Agency’s Amaury Treguer On Its “Unrivalled” Social Commerce Focus
Bread Agency's Amaury Treguer takes B&T's Fast 10, as he reveals why he won't be sandwiched up against the opposition.
X And Elon Musk To Sue Australia’s eSafety Commissioner Over Sydney Stabbing Takedown Order
If this all wasn't traumatic enough, Elon weighs in to prove he's the world's richest man & world's biggest dickhead.
CRA Siren Award To Be Presented At B&T Awards 2024!
Often attend award nights & think "I wish this night would never end"? Well, B&T's just got that tiny bit longer.