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Reading: Campaign: Tiffany & Co. Uses Same Sex Couple In Ad
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B&T > Advertising > Campaign: Tiffany & Co. Uses Same Sex Couple In Ad
Advertising

Campaign: Tiffany & Co. Uses Same Sex Couple In Ad

Staff Writers
Published on: 12th January 2015 at 9:34 AM
Staff Writers
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Jewelry giant Tiffany & Co. has joined other big-name brands and featured, for the first time, a same sex couple in their new advertising campaign.

The campaign, titled ‘Will You?’, features seven portrait scenes of different couples and was shot by Peter Lindbergh.

But it’s one frame featuring two men on a New York stoop that really sticks out.

While some high-profile models appear elsewhere in the campaign, the company chose the two men because they are dating in real life, Tiffany spokeswoman Linda Buckley told CNN.

Read the full article here.

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By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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