Campaign: Tiffany & Co. Uses Same Sex Couple In Ad

Campaign: Tiffany & Co. Uses Same Sex Couple In Ad

This story was originally published by

Tiffany's might be known for its traditionalism and iconic blue boxes, but it's far from the first brand to take such a step.

SHARE
THIS



Jewelry giant Tiffany & Co. has joined other big-name brands and featured, for the first time, a same sex couple in their new advertising campaign.

The campaign, titled ‘Will You?’, features seven portrait scenes of different couples and was shot by Peter Lindbergh.

But it’s one frame featuring two men on a New York stoop that really sticks out.

While some high-profile models appear elsewhere in the campaign, the company chose the two men because they are dating in real life, Tiffany spokeswoman Linda Buckley told CNN.

Read the full article here.

Please login with linkedin to comment

Clemenger BBDO Sydney exact target michael hill Roadshow Films

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]