Tiffany's might be known for its traditionalism and iconic blue boxes, but it's far from the first brand to take such a step.
Jewelry giant Tiffany & Co. has joined other big-name brands and featured, for the first time, a same sex couple in their new advertising campaign.
The campaign, titled ‘Will You?’, features seven portrait scenes of different couples and was shot by Peter Lindbergh.
But it’s one frame featuring two men on a New York stoop that really sticks out.
While some high-profile models appear elsewhere in the campaign, the company chose the two men because they are dating in real life, Tiffany spokeswoman Linda Buckley told CNN.