Campaign: Telstra Recharges Through Petrol Network

Campaign: Telstra Recharges Through Petrol Network

Telstra are successfully highlighting how easy it is to stay connected with their 4G network, no matter how far your journey takes you.

Using TorchMedia’s Out-of-Home advertising network, Telstra’s colourful creative will target customers as they enter petrol stations across the country.

Telstra will be executing entry posters throughout 300 Woolworths Petrol sites from 15th September – 12th October.

The slogan, ‘Freedom’s Calling’, is used to promote Telstra’s $30 pre-paid credit deal that includes free text, double data and free calls to other Telstra numbers. It also includes the added benefit of rolling-over unused credit if you recharge before the credit expiry date. This offer is unique to Telstra and presents an enticing option for customers preferring pre-paid over the 24-month plans.

TorchMedia’s Out-of-Home media offering is continuing to expand as an increasing amount of companies choose to advertise their products across non-traditional media outlets such as petrol stations, train exteriors and outdoor retail panels.


Client: Telstra

Product: $30 credit recharge

Media Provider: TorchMedia

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