Campaign: SEEK Launches Master Brand Initiative

Campaign: SEEK Launches Master Brand Initiative
SHARE
THIS



With many of us feeling discontent at work, job hunting site SEEK’s new master brand campaign (launched Sunday 11th January) unites SEEK Jobs, SEEK Learning, and SEEK Volunteer to broaden the conversation around how Australians can achieve more fulfilling and productive working lives.

SEEK data reveals 68% of us would like to work in another industry, while only 38% will actively look for a new job, and an even smaller 23% are likely to make the switch in any given year.

And while a job change may seem as good as a holiday, SEEK Director of Marketing Fiona Le Brocq says the opportunities from SEEK’s broader solution set is a major out take from this campaign.

“SEEK has always been a purpose driven organisation. Seventeen years ago we disrupted the employment classified business, and revolutionised the way in which candidates were able to access career opportunities to achieve a fulfilling working life.

“This campaign furthers our ambition to help Australian’s achieve career fulfilment by embracing the latent sense of restlessness amongst us. It encourages openness to action change – in whatever form that may take. The answer may be finding a new job. But it could also be earning new qualifications required to make the move you’ve always dreamed about, or learning new skills and finding satisfaction through volunteering.”

Alongside SEEK Jobs sits SEEK Learning, which has connected more than 200,000 students over the past 10 years with career-related education. SEEK Learning partners with 23 providers to offer more than 250 courses. Additionally, SEEK Volunteer is now Australia’s largest single source of volunteering opportunities, with over 12,000 currently listed onsite.

“Showcasing our three brands alongside each other demonstrates why SEEK is uniquely positioned to help people progress more, learn more, and help more– and ultimately achieve more fulfilling and productive working lives,” says Le Brocq.

In partnership with Clemenger BBDO Melbourne, SEEK has created a body of work which aims to disrupt Australians out of their current employment malaise and encourage more self-reflection. The campaign roll out – managed by Starcom – will run across myriad platforms kicking off with a 60” TVC directed by Steve Rodgers from Revolver. An ongoing program of digital, print, and social communications will then be brought to market in the coming months.

“The inspiration for this campaign is the surprising statistic that the average Australian only spends 13 years of their lives at work. Most people think of their working lives in terms of a 40+ year career, and it’s this perceived abundance of time that only fuels complacency,” says Richard Williams, Creative Director at Clemenger BBDO Melbourne.

“We want to stimulate a restlessness and an appetite for change, by reframing this notion of time, and encourage people to make the most of what little time they have. And if they aren’t happy, then we want them to do something about it.”

 

Please login with linkedin to comment

Clemenger BBDO Sydney Directivity urbanspoon

Latest News

Majella Pinnuck Returns To Anna Whitlam People As Senior Associate, Executive Search, Corporate Affairs & Communications
  • Marketing

Majella Pinnuck Returns To Anna Whitlam People As Senior Associate, Executive Search, Corporate Affairs & Communications

To mark Majella Pinnuck’s return, AWP spoke to her about why she has come back, the hybrid that skills that today’s large organisations need in their corporate affairs and communications professionals, and the challenge of finding candidates with the right skillset. Pinnuck (pictured) started at AWP after she graduated with a bachelor’s degree in Law […]

The MFA Launches A Diversity, Equity And Inclusion Advisory Council
  • Advertising
  • Media

The MFA Launches A Diversity, Equity And Inclusion Advisory Council

The Media Federation of Australia (MFA) has launched a Diversity, Equity and Inclusion Advisory Council, consisting of 13 media agency professionals from diverse backgrounds, with the aim of providing guidance to the industry across all facets of diversity and inclusion. The MFA DE&I Advisory Council will promote the MFA’s ambition to build a diverse, equitable […]

Theory Crew Snares Four New Clients
  • Marketing

Theory Crew Snares Four New Clients

One month into the new financial year, Melbourne-based agency Theory Crew has won four new clients across the beauty and FMCG divisions. New clients include the gourmet fruit spread range from France St. Dalfour; organic tea range Higher Living, new to market Australian baby skincare range from Biophysics Group Avo Baby, and soon to be […]

SCA Appoints 2020 Brian White Scholarship Winner As Part Of Regional Investments
  • Media

SCA Appoints 2020 Brian White Scholarship Winner As Part Of Regional Investments

SCA has appointed Commercial Radio Australia Brian White Scholarship winner Zac De Silva (pictured) to its Albury newsroom as it invests in new talent for regional radio newsrooms nationwide. De Silva received the prestigious Brian White Scholarship in 2020 and completed a paid internship at SCA as part of the award. He is just one […]

Spinach Appointed By Property Developer Beulah
  • Marketing
  • Media

Spinach Appointed By Property Developer Beulah

Spinach has been appointed to manage the media strategy, buying and data capabilities for Australian property developer Beulah. The Melbourne-based developer has several projects in the works including STH BNK by Beulah, one of the most ambitious developments to be undertaken in Australia. With backing from the City of Melbourne’s Future Melbourne Committee, the $2 […]

Digitas APAC Appoints Adrian Farouk To CEO
  • Media

Digitas APAC Appoints Adrian Farouk To CEO

Digitas, the Connected Marketing Agency, part of Publicis Groupe, has announced the promotion of Adrian Farouk as CEO of Digitas APAC. Farouk (pictured above) is currently CEO of Digitas & Epsilon ANZ, he will take on the new role with immediate effect whilst continuing his leadership at Epsilon, the group’s data and tech platform business […]

Magnite Confirms Australian Leadership Team
  • Media

Magnite Confirms Australian Leadership Team

Magnite (Nasdaq: MGNI), the world’s largest independent sell-side advertising platform, today announced that James Young will remain as Managing Director of Australia for Magnite following the acquisition of SpotX.

Sports Teams Unite In Latest Campaign Against Sports Bet Advertising
  • Campaigns

Sports Teams Unite In Latest Campaign Against Sports Bet Advertising

Major sporting clubs and local sporting leaders have united in response to community concern about the effect of prolific sports betting advertising on young people in the Victorian Responsible Gambling Foundation’s new Love the Game campaign. The ‘Join the club’ campaign includes elite and community level players and administrators, parents, kids, umpires and coaches from […]

The Monkeys ECD Vince Lagana Departs
  • Advertising

The Monkeys ECD Vince Lagana Departs

Monkeys ECD Vince Lagana has departed the agency, but not before helping himself to those lamb chops in the freezer.