Awarded winery, Jacob’s Creek, has announced its partnership with world number one tennis player and three-time consecutive Australian Open winner Novak Djokovic, with the trailer release for a short film series, called ‘Made By’.
In his debut for the brand, the ‘Made By Films’ show Djokovic humbly revealing never before told stories about his life. Shot in documentary style on location in his home town of Belgrade, Serbia, the ‘Made By Films’ celebrate the people, places and passions that have made Djokovic the tennis champion he is today.
Directed by emerging US film maker Keith ‘Keef’ Ehrlich, the series takes viewers back to the beginning of Djokovic’s journey from war torn Serbia, to the dedication of his first coach Jelena Gencic and his pivotal grand slam wins at the Australian Open and Wimbledon.
Commenting on his involvement in the films’ ahead of the launch, Djokovic said: “Partnering with Jacob’s Creek has given me the opportunity to tell the world my story for the first time, showing what I’ve been shaped and inspired by. Stay tuned for the full films release very soon.”
The ‘Made By Films’ are the next evolution of the Jacob’s Creek ‘Open Film Series’ starring tennis legend Andre Agassi.
The film series will be launched globally on January 13, 2015.
The partnership with Djokovic is part of the Jacob’s Creekglobal tennis sponsorship platform, which includes the Australian Open, Wimbledon and the China Open. The ‘Made By’ film series is an element of the new Jacob’s Creek ‘Made By’ global campaign which launched in November 2014.
Inner Health has revolutionised its famous blue bugs as part of a new brand platform launching this week. Developed by VMLY&R, the new platform ‘Listen to your Gut’ re-introduces the bugs in a whole new environment. VMLY&R Client Service Director Jo Millington said the new platform aimed to reposition Inner Health as an overall health […]
Insight-led communications consultancy, The Mint Partners has expanded its technology portfolio with the addition of luxury audio lifestyle brand Bang & Olufsen. Founded in 1925 in Struer, Denmark, Bang & Olufsen has pushed the boundaries of audio technology for almost a century. The company continues to be at the forefront of acoustic innovation with its […]
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]