To coincide with the first day of summer, Invisible Zinc will today launch its ‘Some Spots Can Be Dangerous’ campaign, starring Dannii Minogue.
Aiming to encourage Australians to get professional skin checks, the campaign will launch with a bespoke social media video. For every share, Invisible Zinc will donate $1 to Melanoma Institute Australia for all-important research and essential treatment programs dedicated to finding improved patient options and ultimately a cure.
The Invisible Zinc ‘Some Spots Can Be Dangerous’campaign will be supported in-store and online with a heavy social media focus to prompt sharing, in addition to integration across Melanoma Institute Australia channels, including online and editorial initiatives.
The campaign was created by digitally-led communications agency Channel T. Creative Lead on the project, Darren Fishman, said: “Invisible Zinc is a premium brand, and so we wanted to develop a campaign that had all the feel of a high-end cosmetic label that also had some real stopping power. Spearheaded by online video, the idea to bodypaint and transform Dannii Minogue into a leopard came out of the thought that ‘a leopard can’t change its spots, but people’s spots can change’ – and that’s why regular skin checks are so important.”
Claire Barnett, brand manager, Invisible Zinc says: “Invisible Zinc is thrilled to launch the ‘Some Spots Can Be Dangerous’ initiative. Our products are made in Australia for the Australian sun and in line with this, the ‘Some Spots Can Be Dangerous’ campaign is an opportunity to encourage all Australians to take preventative measures when it comes to their skin.”
Touted ‘Australia’s cancer’, Australia has the highest incidence of melanoma in the world and is responsible for 75% of all skin cancer deaths. Melanoma kills more young Australians than any other single cancer.
As the national supporter of the Invisible Zinc ‘Some Spots Can Be Dangerous’ campaign, Dannii Minogue says: “When presented these figures, along with the understanding that early detection could be lifesaving, I wanted to be part of this vitally important spot checking campaign.
“It’s surprising how many people’s lives melanoma has affected. I know many Australians are only now understanding the full extent of damage the sun can do to their skin, so we need to continue to push the sun safe messaging, which includes getting regular skin checks from a professional,” Minogue added.
Janine Owen Koorey, Fundraising and Marketing Manager, Melanoma Institute Australia says: “Melanoma Institute Australia, the nation’s leading research centre into melanoma, is delighted to partner with Invisible Zinc. As a non-profit organisation dedicated to developing improved patient treatment options and ultimately finding a cure for melanoma, the support from the Australian community and Invisible Zinc from this campaign, could well changes lives now and into the future.”
Creative Director: Peter Cerny (Channel T)
Creative Lead: Darren Fishman (Channel T)
Group Account Director: Nathan Bell (Channel T)
Photography: Vincent Bouret
Executive Producer: Damien Whitney (Invisible Artists)
Director: Sebastian Guy (Invisible Artists)