Belvoir St Theatre in Surry Hills, Sydney, has rolled out the campaign for its 2015 Season, featuring original portraits of actors by fine artist Julian Meagher and concept by Alphabet Studios.
The integrated campaign includes print, digital, outdoor, TV and cinema advertising, and direct mail.
“Using illustrations rather than photographs for this campaign has opened up an exciting range of possibilities as we roll out our campaign over the next 18 months,” said Belvoir’s marketing manager Gemma Frayne.
“The ability to animate the illustrations was a deciding factor in going with this concept. And the incredible artwork Julian has produced.”
Belvoir’s 2015 Season features 12 production, of them new Australian plays, and marks 30 years of creating world-class theatre in the former salt and tomato sauce factory in Surry Hills.
