“Buying Beef Kills Koalas”: PETA Targets Grocery Buyers With Billboard Blitz

“Buying Beef Kills Koalas”: PETA Targets Grocery Buyers With Billboard Blitz
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Amid discussions around koala-protection legislation in NSW, People for the Ethical Treatment of Animals (PETA) has opted to remind consumers just how much power they hold.

In a new Sydney-wide campaign, PETA has launched digital panels displaying a hard-to-swallow truth: “Eating meat kills koalas”.

The campaign, currently on display on ten digital panels in five major shopping centres citywide—Bankstown Central, Broadway, Castle Towers, Macquarie Centre, and Westpoint—features a koala clinging to a branch that cleverly becomes a fork stabbing a piece of meat.

Alongside this visual is the message: “Australian bushland is being destroyed to make way for the animals you eat. Learn more at peta.org.au”.

“Australians want to save the koala from extinction, but many are unaware of the link between deforestation for cattle and sheep grazing and koala habitat destruction,” PETA campaigns advisor Mimi Bekhechi said.

“Every time you shop, you vote with your dollar. This campaign is designed to empower shoppers and inform Australians of the fact that, of the many threats to koalas, animal agriculture is one we can each tackle daily, simply by leaving meat off our plates.”

In Australia, which PETA said was the only developed nation on the list of deforestation hotspots, most tree-clearing is undertaken to create pasture for livestock.

In NSW alone, where the main driver of land-clearing is agriculture, PETA said that more than 88,000 hectares of primary forest were cleared between 2010 and 2018 alone.

“This not only robs native animals of their homes but also deprives the land of vital carbon sinks—trees—and, in the case of animal agriculture, replaces them with water-intensive, methane-generating animals that contribute to our nation’s carbon footprint,” PETA said.

PETA—whose motto reads, in part, that “animals are not ours to eat” and which opposes speciesism, a human-supremacist worldview—said as long as there is demand for meat, vulnerable koalas, along with countless other animals, will be killed or left to languish without suitable food, habitats, or homes.

 

Please login with linkedin to comment

PETA

Latest News

“Come The F@ck On!” Fury As Man Charged $18 For Two Ice-Creams As Flake Shortage Grips UK
  • Media

“Come The F@ck On!” Fury As Man Charged $18 For Two Ice-Creams As Flake Shortage Grips UK

A British man has made the headlines after he savaged an ice-cream vendor on Facebook for slugging him £10 ($A18.30) for two ice-creams with a Flake. Apparently the high cost of the ice confection treat is due to the current heatwave in the UK (temperatures topping 27 degrees in places) that’s led to people overwhelming […]

by B&T Magazine

B&T Magazine
“Repeat, This Is Not A Joke!” Adani Releases Climate Action Corporate Video!
  • Campaigns

“Repeat, This Is Not A Joke!” Adani Releases Climate Action Corporate Video!

Adani – the Indian-based multinational that owns the highly controversial coal mine in Queensland’s Galilee Basin – has jumped on the corporate goodwill bandwagon, releasing a climate activism video. The one-minute, 20-second video is called “#ican” and, rather than point the blame at corporates for climate inaction, it infers it’s more an individual’s responsibility. The […]

Facebook Joins Forces With Lifeblood To Launch New Blood Donations Feature
  • Media
  • Technology

Facebook Joins Forces With Lifeblood To Launch New Blood Donations Feature

Facebook is has announced a partnership with Australian Red Cross Lifeblood (Lifeblood) across Australia to help top up the nation’s blood supply with much-needed new donations. Launching as part of Lifeblood’s National Blood Donor Week (14-20 June), Facebook’s new Blood Donations feature has already helped over 100 million Facebook users sign up to receive notifications […]

Hands using mobile payments, Digital marketing. Banking network. Online shopping and icon customer networking connection on virtual screen, Business technology concept
  • Technology

Twilio Segment Launches Journeys To Help Marketers Improve Personalisation

Twilio Segment has announced the launch of Journeys, a new product built on the Segment CDP that allows marketers to easily build sophisticated customer journeys and orchestrate personalisation at scale, through every channel, and across their entire customer experience stack. A customer journey is the entire experience a customer has while interacting with a brand, over […]

New Zealand’s Favourite Ad Revealed
  • Media

New Zealand’s Favourite Ad Revealed

Insight agency TRA has asked 1,000 New Zealanders about their favourite ads, and the top ten ads most liked by the public are also very effective at achieving business results. According to the findings, ASB’s “Ben and Amy” has taken the number one spot, with nearly twice as many people mentioning this ASB campaign as […]

It’s Time To Refocus Customer Experience In The Era Of Risk
  • Opinion

It’s Time To Refocus Customer Experience In The Era Of Risk

In this guest post, Andy Mellor, regional vice president, ANZ at Kofax, asks what does customer experience look like in this era of privacy and risk? “You never get a second chance to make a first impression.” If only you had a dollar for every time you heard this saying, right? When we talk about customer […]

Influencer Exposed For Faking Business-class Flight
  • Marketing
  • Media

Influencer Exposed For Faking Business-class Flight

A French influencer has been snapped travelling in economy despite posting a photo of herself flying business class on social media. Océane El Himer, a Dubai based French model and influencer, posted a photo of herself posing in front of a business class seat on a recent flight, with the caption “Next stop: Monaco. Je […]

A Naked Shane Jacobson Saves Water For Sydney Water
  • Campaigns

A Naked Shane Jacobson Saves Water For Sydney Water

Aussie actor and media personality Shane Jacobson has joined forces with Sydney Water to launch a new water conservation campaign called Turn it off, Bob – urging us to think differently about our relationship with water. The campaign launched yesterday, and features Jacobson in character as the likeable larrikin, ‘Bob’, whose long steamy shower sparks […]

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]