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Reading: Burger King Introduces Preposterously Oversized Cardboard Crowns To Encourage Social Distancing
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B&T > Campaigns > Burger King Introduces Preposterously Oversized Cardboard Crowns To Encourage Social Distancing
CampaignsMarketing

Burger King Introduces Preposterously Oversized Cardboard Crowns To Encourage Social Distancing

Staff Writers
Published on: 28th May 2020 at 10:44 AM
Staff Writers
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For many Europeans, one of the toughest parts of lockdown was the total closure of many fast-food outlets.

Unlike here in Australia where you could still get a Big Mac or Whopper via the drive-thru, in Europe most outlets closed completely. (Although 12 Macca’s in Victoria recently had to close after employees came in contact with a delivery driver who had contracted CV-19)

However, with lockdown laws now softening, Europeans with a taste for some greasy burgers are now venturing back in store.

And to ensure its customers are keeping the mandatory 1.5-metres away from each other, Burger King in Germany has devised an ingenious cardboard crown that customers can wear to guarantee they safe-distance while clogging their arteries on a greasy Whopper with triple cheese.

The fast-food chain is known for giving away its free cardboard headgear, but the new version is several metres wide to prevent customers from getting too close to each other.

“We wanted to reinforce the rules of high safety and hygiene standards that the BK restaurants are following,” a spokesperson for the brand told Business Insider.

“We wanted to reinforce the rules of high safety and hygiene standards that the BK restaurants are following,” they said.

 

 

 

 

 

 

 

 

 

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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