Only the very disciplined amongst us can resist not diving straight into that aromatic bag once our burgers get passed through the drive-thru window.
And that’s the very premise of Burger King’s new campaign that says its perfectly okay to munch on your Whoppers in-car before you get them home.
The latest print campaign comes from fabled Parisian agency Buzzman and shows the mess that’s left behind from consuming Burger King while driving. Although we’re not entirely sure of the legality – and the safety – of driving and scoffing your face at the same time.
Called “Welcome to the impatient”, the new campaign is specifically tailored for French motoring magazines and will appear in Auto Moto, Auto Plus, L’Auto Journal, L’Automobile Magazine, as well as point-of-sale at the restaurant’s drive-thrus.
Check out the work below:
