B&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • Melbourne Confidential
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Nine
  • Seven
  • ABC
  • SBS
  • Thinkerbell
  • Channel 10
  • Channel 9
  • channel 7
  • WPP Media
  • TikTok
  • Meta
  • B&T Exclusive
  • Publicis Groupe
  • Google
  • Are Media
  • Women In Media Awards 2026
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
Reading: Bupa Joins Invictus Australia Sports Festival As A Supporting Partner
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Cinema
    • Digital
    • Headliners presented by Nine
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Profiles
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Brands > Partnerships > Bupa Joins Invictus Australia Sports Festival As A Supporting Partner
BrandsPartnerships

Bupa Joins Invictus Australia Sports Festival As A Supporting Partner

Staff Writers
Published on: 13th October 2026 at 9:21 AM
Edited by Staff Writers
Share
4 Min Read
Team Australia at the Invictus Games.

Invictus Australia has announced Bupa as its supporting partner for healthcare of the inaugural Invictus Australia Sports Festival this month.

The Invictus Australia Sports Festival 2026, Presented by ATCO, will welcome competitors from host nation Australia, New Zealand and the Republic of Korea centred on sport, recovery and connection. It runs in Perth from 23–25 October.

Competitors will take part in Indoor Rowing, Pickleball, Sitting Volleyball and Swimming, alongside opportunities for the wider veteran community and general public to get involved through community sport.

Bupa’s support will span two areas: the additional element of a Knowledge and Translation Symposium, bringing together leaders from across the Defence, sport, veteran, health and research sectors; and community sport activities designed to give veterans, families and the broader community opportunities to connect and experience the role sport and physical activity can play in health and wellbeing.

Bupa has supported the delivery of health services to Australian Defence Force personnel since 2019, alongside broader work supporting veterans and families through health, transition and mental health services.

The partnership brings together Bupa’s longstanding experience supporting the health of the Australian Defence community with Invictus Australia’s work using sport and physical activity to support recovery, connection and wellbeing during and beyond service.

The Knowledge and Translation Symposium will bring together leaders and nationally recognised voices from defence, sport, government, research and the veteran sector to explore the role of sport in supporting veteran wellbeing and transition from service.

Speakers include general Sir Peter Cosgrove; UNSW Sydney professor Simon Rosenbaum; Veteran and Family Wellbeing Agency CEO Brendan Cox; Adelaide University associate professor Miranda Van Hooff; and a number of other exciting representatives.

Topics will include the evidence and opportunities surrounding sport, physical activity and veteran wellbeing, as well as the role preventative approaches can play in supporting healthier outcomes over the longer term.

Bupa will also be involved in community activities at Scarborough Beach on Saturday, 24 October, where veterans, families and members of the broader community will have the opportunity to try a range of sports, connect with others and experience firsthand the inclusive environments that sport can create.

“Bupa shares our commitment to helping veterans and their families thrive through connection, recovery and wellbeing,” Invictus Australia CEO Michael Hartung said.

“The Symposium is an important addition to the Festival, creating an opportunity to bring together experts, practitioners and lived experience voices to explore the evidence and impact of sport in recovery.”

Bupa ADF health services director Peter Livanes said: “Supporting every aspect of wellbeing for the Defence community is vital for achieving the best physical and mental health outcomes, which is why partnering with organisations like Invictus Australia is so important.

“The Invictus Australia Sports Festival showcases the extraordinary strength of the Defence community. By bringing people together through sport, it creates opportunities for recovery, connection and personal achievement, and we’re proud to support an event that makes such a meaningful impact.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.
Add B&T as a preferred source on Google

Related posts:

  1. DoorDash Teams Up With The Australian Open In Multi-Year Partnership
  2. Virgin Australia Partners With Pinterest Predicts For 2027 Pride Flights
  3. Aussie Artist Lottie Rae Brings Country Flair To New Levi’s Partnership
  4. Doritos Reminds Aussies ‘They Don’t Have To Go Through Tough Times Alone’ With New Purple Chip

TAGGED: Bupa, Invictus Australia
Share
Arvind Hickman
By Arvind Hickman
Follow:
Arvind writes about anything to do with media, advertising and stuff. He is the former media editor of Campaign in London and has worked across several trade titles closer to home. Earlier in his career, Arvind covered business, crime, politics and sport. When he isn’t grilling media types, Arvind is a keen photographer, cook, traveller, podcast tragic and sports fanatic (in particular Liverpool FC). During his heyday as an athlete, Arvind captained the Epping Heights PS Tunnel Ball team and was widely feared on the star jumping circuit.

Latest News

TaylorMade Hands Media Green Jacket To Innocean Australia
13/10/2026
Lamborghini Revs Up Emotional Storytelling With Life-Saving Organ Transport Campaign With Dentsu Creative Italy
13/10/2026
Banter Wins Payment Automation Platform Lessn’s Social Account
13/10/2026
Match & Wood Wins Defence Health Media Account
13/10/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?