Power Retail, the number one resource for Australian e-commerce insights and intelligence, hosted Australia’s ultimate online retail event, ‘The All Star Bash’ on Thursday 29th April, 2021.
Held at the Crown Towers Melbourne, it was a night to celebrate the ‘All Stars’ of digital retail and recognise their mark on the Australian retailing industry.
The All Star Bash saw record attendance this year, with over 750 guests in attendance from leading retailers such as Woolworths, Rebel, Officeworks and many more.
Each year, Power Retail recognises Australia’s Top 100 Online Retailers and announces category winners at this prestigious event. The Top 100, which is a part of their rolling Top 500 Online Retailer Rankings, comprises a mix of pureplay and omnichannel retailers, with the winners representing the best-of-breed leaders of the e-commerce industry.
In a surprising leap, Bunnings Warehouse snagged the top-spot, followed by leading grocery giant, Woolworths, in second place. In a season first, Kmart has joined the ranks taking out the third spot.
Bunnings Warehouse was a major winner online from COVID-19, with a massive leap in traffic and sales that propelled Bunnings ahead of the supermarket duopoly for the first time ever. A laggard to online, Bunnings most definitely arrived and then some in 2020, with click and collect, plus its marketplace offering seeing an enormous surge.
Coming in close behind, rounding out the top ten in order were Woolworths, Kmart, Coles, Kogan, Catch, Target, Chemist Warehouse, Officeworks and JB-Hi-Fi.
In developing the Top 100, Power Retail has developed a ranking methodology which analyses retailer performance across the four key dimensions of the consumer lifecycle; Acquisition, Conversion, Fulfilment and Retention.
This sophisticated, world-class ranking system incorporates over 3 million data points across 41 separate metrics to identify where retailers are succeeding, and where they can improve.
Metrics plugged into this model include search capabilities, shopper time on-site, accessibility, delivery options, payment options, pages viewed by session, site performance, ratio of mobile users, mobile app success, login capabilities and net promoter score.
This year, they also added in ‘Click and Collect’ as a key metric, due to the impacts of COVID-19 on retail stores. The end result is a weighted combination of these metrics and quantitative data from third-party sources.
Grant Arnott, Managing Director of Power Retail said, “with COVID-19 forcing Australians online more than ever before, it’s been very impressive to watch how brands have adapted quickly to the high demand. Retailers that led the charge, including Bunnings, JB Hi Fi and Officeworks, did well because they learnt to diversify their networks and not just rely on one channel for success.”
“Electrical, essentials and sports were the major upward movers in 2020, with Microsoft jumping 24 spots, and Rebel, BCF and Anaconda climbing into the Top 25. COVID really flipped the board as some of the stronger fashion brands struggled with supply and sales, and so we have seen a major shake-up in this year’s list.”
“While online shopping has been great for brands in helping them survive the pandemic, now customer loyalty will become key. Brands need to ensure repeat purchasing is occurring and that there is a focus on personalisation in 2021. Revenue and traffic overall is still increasing year-on-year and the conversion rate is strong, so the onus will be on retailers to ensure they’re delivering the best user experience possible, otherwise shoppers will simply look elsewhere.”
The All Star Bash Award Category Winners included:
- No.1 Online Retailer: Bunnings
- Most Improved Online Performance: Princess Polly
- Top Emerging Online Retailer: Koala
- Best Email Marketing: Adore Beauty
- Top Home & Decor Retailer: Temple & Webster
- Top User Experience: Adore Beauty
- Top Beauty Retailer: Adore Beauty
- Top Electrical & Office Retailer: Officeworks
- Top Small Medium Retailer: Bicycles Online
- Top Innovator: Modibodi
- Top Sustainable Retailer: Flora & Fauna
- Top Sports & Outdoor Retailer: Rebel
- Top Customer Experience: CUE
- Top Department Store: Bunnings
- Top Mobile Experience: Bras N Things
- Top Fashion & Accessories Retailer: Cotton On
- Top Social Retailer: Showpo
- Top Online Only Retailer: Kogan
- All Star Legends: Gabby Leibovich & Hezi Leibovich (Catch)
Featured Images: iStock/kokkai
Please login with linkedin to comment
One of the greatest f@ck-ups in television history is celebrating its 15th anniversary today, and to celebrate B&T thought it deserving to drag it back out of the archives for a well-deserved birthday airing. Going back to May 11th 2006, the infamous television moment happened when accountant Guy Goma arrived at the BBC’s London studios for […]
Two winners each from Australia and New Zealand were among those revealed by the Type Directors Club. The Types Directors Club is the world’s leading typography organization and part of The One Club for Creativity, with the companies awarded at two premiere global awards programs: TDC67 Communication Design and 24TDC Typeface Design competitions. In Australia, […]
After an extended freelance contract with The General Store, Chris Scott has joined the independent creative agency fulltime as its executive creative director. Scott (pictured, left) started out at The Leith Agency in the UK, before moving to Australia in 2010, where he worked across the Y&R Group agencies. Most recently, he returned to Europe […]
Eddie Oygur, an ugg boot maker from Western Sydney, has lost his court battle with US footwear giant Deckers. Oygur runs a company called Australian Leather, and was sued by the giant after he sold 13 pairs of boots to American customers. While in Australia ‘ugg boot’ is a generic, colloquial term referring to sheepskin […]
In the midst of last year’s lockdown triple j launched a new initiative to bring some joy to the many listeners who were having a tough time. The radio network relinquished all control over its song selection, instead opening it up to listeners as part of the first-ever ‘Requestival’. The initiative was a hit, with […]
Kean Edwards, Experience Design Director at MediaMonks ANZ shares his perspective on how brands can improve customer experience through behavioural design in this opinion piece. Think back on all the things you used to do a year ago that may feel so foreign now: shaking hands, trying a sip from someone’s drink, standing close together […]
Freedom Foods Group and 72andSunny Sydney have launched the first consumer-facing campaign to promote MILKLAB, one of Australia’s favourite barista milk ranges. In keeping with the collaborative spirit of the brand, the campaign was created with Australian artists to bring to life the characteristics of the different plant based and dairy milks, which were developed […]
Merlee Jayme, Global President of Dentsu McGarrybowen, is confirmed as this year’s Chair of the prestigious Cresta Awards. The much-awarded ‘Chairmom’ and Chief Creative Officer of Philippines agency Dentsu, Jayme Syfu, says she cannot wait to see what gets entered in this year’s competition. Her role includes vision-setting for the jury of 120+ leading creatives […]
Following a pitch process, The Wired Agency [Wired] has won the creative, digital and social remit for the digital education business, CoWorks. Specialising in providing digital based coaching to HSC students, CoWorks is growing its offering across New South Wales following the profound impact Covid had and continues to have, on students and how they […]
Sports brand New Balance is clearly targeting the Gen Zs in a beautiful piece of work via VML&R New York. Called ‘Impatience is a virtue’, the ad stars teen tennis sensation, the 17-year-old Coco Gauff. Alongside Gauff is 21-year-old US Olympic sprinter Sydney McLaughlin; while actor and activist, the 22-year-old Jaden Smith, completes the trio. […]
The Big Ideas Store is open for its fourth and biggest event yet. From Tuesday 11th May, Powered by Nine is taking attendees sky high with two-weeks of high-profile speakers, creative workshops, exclusive research, and a premium retail pop-up taking over the panoramic 22nd floor of Nine’s new HQ in North Sydney. Famous for its […]
Triton Digital has released its April rankings for the month’s most popular podcasts, with Audioboom’s Casefile True Crime still in top place as the nation’s favourite podcast. That came despite Casefile only releasing four episodes during April. In second place, Stuff You Should Know, published by ARN/iHeartMedia, released 17 new episodes. Third and fourth positions […]
The Consumer Data Right has been billed as a revolutionary new way for Australian businesses and customers to share data. Over two parts, smrtr’s co-founder and CTO Boris Guennewig looks at how it is changing how consumers and businesses use data. In 2019, the Federal Government moved to pass the Consumer Data Right into law […]
10’s current affair quiz show Have You Been Paying Attention? was the best performing non-news show of the night, netting 749,000 viewers as per OzTAM’s metro data. It beat Lego Masters at 734,000 viewers, A Current Affair at 730,000 viewers and ABC News at 664,000 viewers. On top overall was Seven News with 1,056,000 viewers, followed by Nine News with […]
Integral Ad Science (IAS) and dentsu ANZ today announced a new partnership to make IAS’s popular Total Visibility product available to all of the agency’s local advertisers, providing industry-wide transparency into digital media quality and corresponding supply path costs. Dentsu is the latest to partner with IAS, furthering its commitment to deliver a comprehensive set […]
The Australian Communications and Media Authority has released the results of how networks complied with the standards for Australian content and children’s content over 2020. Both Ten and Nine failed to meet the requirement for Australian drama, with Ten scoring 233 out of a required 250 points, and Nine scoring 181. Seven was most successful, […]
Clear the calendars for September, because B&T‘s new Best of the Best awards program is shaping up to be one of our most exciting events yet. Presented by Finecast, Best of the Best will bring something unique to this year’s awards season. While most awards focus on the work of an agency as a whole, […]
NOVA Entertainment has launched a new podcast, The Worst Day of Your Life, featuring real stories of people who refuse to let disaster change their lives and who strive to help others change their lives for the better. In The Worst Day of Your Life, award winning journalist Glenn Daniel shares intimate conversations with people […]
Nielsen Holdings plc has announced that Alicia Olson-Keating will join as the Australian Nielsen Managing Director for Television Audience Measurement, effective June 22, 2021. Olson-Keating brings over 30 years of experience in the media industry, in Canada and most recently in Australia. She has also held positions within media industry boards and councils including Numeris, […]
Realtime media monitoring company Streem has appointed Jack McLintock to the new role of Media Relations Manager. McLintock was previously Corporate and Government Affairs Manager at Seven West Media, and also has several years’ experience working in federal politics. Streem CEO Elgar Welch said McLintock’s strong media industry and corporate affairs experience was a key […]
In a move that strengthens its research offering, purpose-driven integrated communications agency Think HQ has brought its research function in-house and appointed Dr Pauline Ho (pictured right) to lead development of its growing research operation. Dr Pauline Ho has joined Think HQ as Strategy and Insights Manager. She is an experienced research and evaluation specialist […]
B&T’s Emerging Agency Of The Year, Nightjar, has recently appointed an advisory board to help drive their growth domestically and scale up internationally. The board brings a new level of strategic thinking to the team and ensures the world class standard of Nightjar’s work continues. The impressive pedigree of both board members means that Nightjar […]
Cryptocurrency dogecoin has seen its price fall after Elon Musk called it a ‘hustle’ during his controversial hosting spot on Saturday Night Live. Despite having previously been a vocal supporter of the cryptocurrency on Twitter, leading to a surge in investment, Musk’s hosting gig coincided with a dramatic drop in dogecoin’s price. The currency began […]
Football fields across Australia are set to be turned purple to raise awareness for a disease that is now the third most common cancer killer in Australia this year. During the month of June, football players from clubs and codes across the nation will be pulling on their purple socks to help raise awareness for […]
Wunderman Thompson Australia has announced the formal integration with the Wunderman Thompson Commerce business. Together, the agency now offers clients end-to-end capabilities to inspire and deliver growth, all underpinned by world-class creativity, technology and data expertise. Wunderman Thompson Commerce has delivered winning commerce capabilities for businesses across online retail, D2C, B2B, social and marketplaces. Led […]