Zenith Brisbane has been appointed to the media account of iconic Aussie soft drinks brand, Bundaberg Brewed Drinks. The agency was awarded the strategic planning and media buying responsibilities following a competitive pitch process, with the appointment effective immediately.
The Bundaberg-based beverage company has been brewing Australia’s favourite brewed soft drinks since 1968. Bundaberg is a great Australian story, now exporting to over 60 countries worldwide, including Asia, Europe, United Kingdom, and the United States.
Bundaberg Brewed Drinks’ head of gobal marketing, Penny Glasson, said: “Bundaberg Brewed Drinks is a fourth-generation, family-owned business who have been a staple in Aussie pantries for the past 50 years. Competing in an industry dominated by multinationals means it’s critical we are strategic with our media spend and share our authentic story. We are looking forward to working closely with Zenith as we continue to focus on treating the world to Bundaberg.”
Zenith Brisbane GM, Warwick Taylor, added: “It is such a wonderful opportunity to work with one of Australia’s most iconic drinks brands. We are incredibly proud that Bundaberg Brewed Drinks has chosen Zenith as its partner, and look forward to working with the team to successfully bring their campaigns to market.”
‘The Great Australian Brew’ campaign is set to hit the market this Summer across multiple media platforms.
Bundaberg Brewed Drinks offers a range of premium non-alcoholic brewed beverages, including Ginger Beer, Sarsaparilla, Lemon Lime and Bitters, Apple Cider, Traditional Lemonade, Burgundee Creaming Soda, Guava, Blood Orange, Pink Grapefruit, Passionfruit, Peach, Tropical Mango Pineapple and Coconut, as well as a diet variety.
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