Nutraceutical ads can be a hodgepodge of drab testimonials and elderly people happily walking along the beach. So, when Bullfrog was tasked with creating the brand’s design system, website and all campaign assets for the Epijoint brand launch, they knew they wanted to throw out these tired old category notions and show exactly the kind of refreshing movement their product fosters.
The platform “Move How You Feel” comes to life in a lovingly crafted film created by MOFA director Sam Holst. The film forms the backbone of a broader integrated campaign. In our humble opinion, a world with more ceremonial claymores isn’t a bad thing.
Epijoint is a new over-the-counter option to relieve mild joint pain and mild osteoarthritis symptoms. Epijoint is made with the world-exclusive ingredient Epiitalis – a plant seed oil extract high in fatty acids and patented for its anti-inflammatory effects and ability to help support joint cartilage health.
The product is set to be launched in Australia, followed closely by the United States.
Credits:
Client: Interpath
Creative Agency: Bullfrog
Casting: Studio P
Casting Director: Peta Dermatis
Production Co: MOFA
Director: Sam Holst
Executive Producer: Llew Griffiths
Producer: Linzee Rose
Production Manager: Mo Duggan
DOP: Simon Walsh
Key Gaffer: Adam Hunter
Sound Recordist: Francis Byrne
Production Designer: Maddie Kerry
Editor: Paul Rowe
Colourist: Martin Greer
Post Production: Mr. Fox
Music / Sound Design: RanRun
Stills: Benjamin Guy
