Budweiser Loses The Bud In New Campaign Tackling Male Friendships

Budweiser Loses The Bud In New Campaign Tackling Male Friendships

Budweiser may be having ongoing and well-documented issues in the US, however, the brand in Canada is using its clout for good in a new campaign promoting mateship between men.

According to the brewer’s research, 70 per cent of men admit to losing contact with mates as they age and have families, life pressures etc.

Dropping on World Friendship Day on July 30 the campaign includes the TVC below and an outdoor campaign that sees the ‘Bud’ removed from Budweiser to highlight loneliness in males as they age and the joy and benefits of catching up with mates for a beer amid, what Budweiser calls, a “friendship recession”.

The campaign’s the work of creative agency Anomaly Toronto. Watch the TVC below:

 

 

 




Please login with linkedin to comment

Anomaly Toronto Budweiser

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]