While the New England Patriots and Philadelphia Eagles slogged it out against each other in Super Bowl LII, brands have rolled out their ads thick and fast over the last three weeks in anticipation.
It appears this year’s Super Bowl commercials have made a conscious decision to stay well away from politics and the #MeToo movement, instead opting for just good old humour.
Among the brands advertising heavily in the coveted Super Bowl slots is tech and retail giant Amazon.
Aussie actress Rebel Wilson along with actor Sir Anthony Hopkins, celebrity chef Gordon Ramsey and rapper Cardi B, get a guernsey in Amazon’s TVC to promote its voice-activated assistant, Alexa. Even the company’s CEO, Jeff Bezos, makes a cameo appearance.
Amazon also used the Super Bowl to release a commercial for its Prime Video service, featuring snippets from its CIA original series thriller Tom Clancy’s Jack Ryan.
Car manufacturer Toyota topped Amazon for total number of Super Bowl ads, releasing three over the course of just two days.
Tourism Australia utilised the talents of Chris Hemsworth, Hugh Jackman, Margot Robbie, Russell Crowe, Isla Fisher, Danny McBride, Ruby Rose, Liam Hemsworth, Jessica Mauboy, and Luke Bracey to release a series of ads masqueraded as movie trailers to promote the land Down Under.
As for the beer brands, Bud Light went medieval for its 60-second spot, while Budweiser ditched its traditional Clydesdale horse mascots for this year’s Super Bowl, and Stella Artois teamed up with actor Matt Damon and Water.org for its plug.
Bud Light also had some Aussie influence in its Super Bowl marketing push, tapping Melbourne business Buzz to create approximately 80,000 interactive beer cups for those at the game and other fans attending at selected parties in the US, which light up to action moments during the game.
Actors were also prominent in commercials for junk food brands, with Morgan Freeman and Peter Dinklage appearing for Mountain Dew and Doritos, Danny DeVito helping promote M&M’s, and Bill Hader going ‘Wow’ for Pringles.
Meanwhile, Pepsi’s throwback ad had a number of famous faces including Michael Jackson, Britney Spears and Cindy Crawford, with US talk show host Jimmy Fallon as the narrator.
Adding to the list of actors in this year’s Super Bowl commercials, website builder Squarespace wanted to show how it could ‘Make it Happen’ by getting Keanu Reeves to surf on top of a motorbike.
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]