Round Two Of B&T Awards Shortlist Is Out!

Round Two Of B&T Awards Shortlist Is Out!

Yesterday we dropped part one of the B&T Awards shortlist, and today is the final round. Without further ado we’re happy to reveal the second instalment of nominees for the B&T Awards 2016.

With an unprecedented 423 submissions received for 34 categories, the judges have been scratching their heads trying to figure out who is worthy of receiving a shiny trophy and a pat on the back for all their hard work.

We want to give a special shout out to all the non-agency judges who took time out of their busy day to judge the entries.

More than 800 people are expected to attend this year’s awards, which will be held at Sydney Town Hall on Friday 18 November. Twitter has come on board this year as the principal sponsor, so grab your tickets now to avoid missing out on the night of nights!

These nominees don’t need to attend the live judging day.

Now here is part two of the shortlist for the B&T Awards 2016:

Category nameEntry nameCompany/Agency
Best Ad CampaignCampbell’s: We’ve got a soup for that!Arnott’s and TKT Sydney
Best Ad CampaignBonds – The BoysClemenger BBDO Melbourne
Best Ad CampaignBest BiscuitCummins&Partners
Best Ad CampaignRicky Gervais Anti-Ad Series for OptusEmotive
Best Ad CampaignOperation BoomerangThe Monkeys
Best Ad CampaignSmart Girls Equal FutureTBWA Melbourne
Best Digital CampaignMake Dinner Time Matter – MasterfoodsClemenger BBDO Sydney
Best Digital CampaignAmnesty International UnblockerColenso BBDO
Best Digital CampaignRewordLeo Burnett Melbourne
Best Digital CampaignSt.George Everyday Banking – The Power of ThumbsSaatchi & Saatchi
Best Digital CampaignM.J. Bale UncrushableTBWA\Sydney & Eleven
Best Media CampaignLucy the RobotAtomic 212° Group
Best Media CampaignJohn West UnlimitedCummins&Partners
Best Media CampaignSmart Girls Equal FutureTBWA Melbourne
Best Media CampaignGAYNZTBWA Melbourne
Best Media CampaignBuild Your LEGO ChristmasUM
Best PR CampaignKrispy Kreme American ClassicsEleven & TBWA\Sydney
Best PR Campaign#AirlineWagerHost
Best PR CampaignMost Sustainable TunaMango Communications with Cummins&Partners and Initiative Media
Best PR CampaignWestern Sydney University: UnlimitedRed Agency, We.Collective and Western Sydney University
Best PR CampaignTwitter – #PositionOfStrengththrive pr + communications
Best Programmatic Trading TeamThe First Media Neutral Trading DeskAccuen Australia
Best Programmatic Trading TeamRaising The Steaks and Cutting The Fat – Meat & Livestock Australia Iron BeefCadreon
Best Programmatic Trading TeamCommonwealth Bank Programmatic TeamCommonwealth Bank of Australia
Best Programmatic Trading TeamThe Digital Engine Room Powering Brands Through Digital TransformationGroupM Connect
Best Programmatic Trading TeamXaxis AustraliaXaxis Australia
Best Use of MobileHYUNDAI THE “DEALER STEALER”Initiative Media
Best Use of MobileAMEX AirportInMobi / Mindshare / AMEX
Best Use of MobileWild About Whales app – Australia’s first ever whale watching appMobiddiction
Best Use of MobileLandCruiser Emergency NetworkSaatchi & Saatchi
Best Use of MobileeBay Australia Virtual Reality Department StoreTraffik and Pulse Communication
Best Use of Real-Time MarketingLucy the RobotAtomic 212° Group
Best Use of Real-Time MarketingWe’ve got a soup for that – Campbell’s SoupArnott’s and TKT Sydney
Best Use of Real-Time MarketingSydney Opera House #comeoninDDB
Best Use of Real-Time Marketing#AirlineWagerHost
Best Use of Real-Time MarketingMalcolm UnderwoodWe Are Social
Best Use of Social MediaBonds – The BoysClemenger BBDO Melbourne
Best Use of Social MediaSNICKERS – HungerithmClemenger BBDO Melbourne
Best Use of Social MediaSydney Opera House #comeoninDDB
Best Use of Social Media#AirlineWagerHost
Best Use of Social MediaFirst Ever Facebook Live Online Leaders’ Debate by news.com.aunews.com.au
Best Use of SponsorshipCadbury & The Voice: A Sponsorship to Sing AboutCarat Melbourne
Best Use of SponsorshipJohn Boston & Triple M: The Aus One Day’erCarat Sydney
Best Use of SponsorshipTropfestCummins&Partners
Best Use of Sponsorship#AirlineWagerHost
Best Use of SponsorshipOptus Support Network – OlympicsThe Works
Content Marketing Strategy of the YearLucy the RobotAtomic 212° Group
Content Marketing Strategy of the YearA Campaign 65 Million Years In The Making – Jurassic World: The ExhibitionColumbus, Dentsu Mitchells, Isobar
Content Marketing Strategy of the YearKrispy Kreme American ClassicsEleven & TBWA\Sydney
Content Marketing Strategy of the YearCanon: The LabLeo Burnett Sydney
Content Marketing Strategy of the YearI LOVE YOU TROYE!!!!!!!! HOW HP TAPPED INTO YOUTUBE CELEBS TO WOO YOUNG FEMALES…PHD MEDIA
Data-Driven MarketingYoufoodzAlley
Data-Driven MarketingSNICKERS – HungerithmClemenger BBDO Melbourne
Data-Driven MarketingSearching for a Safer Victoria – Fire ReadyColumbus
Data-Driven MarketingSamsung brainBANDLeo Burnett Sydney
Data-Driven MarketingSmart Segments: How To Find People Who Will Pay For NewsNews Corp Australia and UM
Marketing Technology Company of the YearKrux Drives Marketing Innovation Through Intelligent DataKrux Digital
Marketing Technology Company of the YearPLAYGROUND XYZPLAYGROUND XYZ
Marketing Technology Company of the YearRadiumOneRadiumOne
Marketing Technology Company of the YearPersonalised Video CXSmart Video Australia
Marketing Technology Company of the YearTubeMogul’s Year of InnovationTubeMogul
Media Brand of the YearoOh!media’s UNMISSABLE StoryoOh!media
Media Brand of the YearSeven NetworkSeven Network
Media Brand of the YearTaste.com.auTaste.com.au
Media Brand of the YearThe VoiceThe Voice
Media Brand of the YearVICE AustraliaVICE Australia
Media Sales Team of the YearCarAdvice.com: Media Sales Team of the YearCarAdvice.com
Media Sales Team of the YearMulti Channel NetworkMulti Channel Network
Media Sales Team of the YearThe Nova Entertainment ExperienceNova Entertainment
Media Sales Team of the YearSpotify AustraliaSpotify Australia
Media Sales Team of the YearVal MorganVal Morgan
Young Achiever of the YearChristopher ColterUM
Young Achiever of the YearNick ThomasMediaCom
Young Achiever of the YearRyan ManningMediaCom
Young Achiever of the YearSimon WilliamsThe Dentsu Aegis Network
Young Achiever of the YearTom & George McQueenClemenger BBDO Melbourne

 

Good luck everyone and congratulations to the nominees. Also, a big thanks to all the wonderful sponsors. See you all on the big night!

BT_awards_SponsorBlock (4)




Please login with linkedin to comment

Advertising Standards Bureau Marketing Research

Latest News

The Case For Nature: Let The Media & Advertising Industries Tell A Story & Tell It Well
  • Advertising

The Case For Nature: Let The Media & Advertising Industries Tell A Story & Tell It Well

Last year, Siddarth Shrikanth published The Case for Nature: Pioneering Solutions for the Other Planetary Crisis. Catherine de Clare caught up with him at the Jaipur Literary Festival in India this year. Shrikanth currently works as a director on the Investment team at Just Climate, a sustainability-focused investment fund chaired by former US vice president Al […]