An unprecedented 400 submissions have been received for the 2014 B&T Awards, making it set to be the best celebration of Australian Advertising, marketing and media as well as everything in between in Australian history.
The judges said the calibre of entries this year were of an especially high standard with judging in some categories resulting in very close scores. The Awards will this year be held 21 November at the spectacular floating venue, The Pavilion within Sydney’s Darling Harbour, which can seat close to 1000 guests so the ceremony will be big in more ways than one. In another first for the B&T Awards, the Principal Sponsor of the event is Australia’s #1 free classifieds Gumtree.
Below, the short-list is revealed. Buy your tickets now.
Advertising Agency of the Year
- CHE Proximity
- Clemenger BBDO
- cummins&partners
- Leo Burnett Australia
- M&C Saatchi
- The Monkeys
Content Marketing Agency of the Year
- Ensemble Australia
- One Green Bean
DM Agency of the Year
- CHE Proximity
- Lavender
- WiTH Collective
- Wunderman
- The Works
Emerging Agency of the Year
- Adhesive PR
- Carrspace
- ntegrity
- The Explainers
- XPO Brands
Experiential Agency of the Year
- Ensemble Australia
- Mango Australia
- Maverick Marketing
- PLAY Communications
- Urban
Independent Agency of the Year
- cummins&partners
- Match Media
- The Hallway
- The Monkeys
- The Works
Interactive Agency of the Year
- CHE Proximity
- Clemenger BBDO Melbourne
- Isobar
- Leo Burnett Australia
- WiTH Collective
Media Agency of the Year
- Bohemia Group
- Carat Melbourne
- Match Media
- UM Sydney
Media Network
- MEC
- UM Australia
NSW Agency of the Year
- Leo Burnett Sydney
- M&C Saatchi
- The Hallway
- The Monkeys
- The Works
- Whybin/TBWA Sydney
PR Agency of the Year
- Edelman Public Relations
- Mango Australia
- n2n Communications
- One Green Bean
- Red Agency
Promotional Marketing Agency of the Year
- 31st:Second
- Apollo Nation
- Leo Burnett Australia
- The Works
QLD Agency of the Year
- BCM
- Clemenger BBDO Brisbane
- Pusher Brisbane
Specialist Agency of the Year
- Ensemble Australia
- Mnet Mobile
- PLAY Communications
- We Are Social
- WiTH Collective
VICTORIAN Agency of the Year
- Belgiovane Williams Mackay Melbourne
- CHE Proximity
- Clemenger BBDO Melbourne
- cummins&partners
- Leo Burnett Melbourne
Best Ad Campaign
- Australia Post ‘Video Stamp’ – Clemenger BBDO Melbourne
- Commonwealth Bank ‘CommBank Can’ – M&C Saatchi
- DrinkWise ‘How To Drink Properly’ – Clemenger BBDO Melbourne
- RSL ‘Minute of Silence’ – DDB Melbourne
- Tourism Victoria ‘Melbourne Remote Control Tourist’ – Clemenger BBDO Melbourne
Best Digital Campaign
- Cancer Council NSW ‘I Touch Myself’ – JWT Sydney
- McDonalds ‘Emlings’ – Leo Burnett Sydney
- OPSM ‘Penny The Pirate’ – Saatchi & Saatchi
- Radiant ‘Radiant Return’ – DDB Melbourne
- Rip Curl ‘Rip Curl Search GPS’ – VML
Best Example of an Amplified Campaign Across TV
- GM Holden ‘How Little Cars Made the Game Bigger’ – Carat Melbourne
- NAB Footify FM ‘How NAB Dominated Share of Voice at Toyota’s AFL Grand Final – Clemenger BBDO Melbourne
- Nature’s Own ‘Ch 9’s The Block’ – Pusher
- Vodafone ‘Vodafone Home Coach’ – Bohemia Group
Best Media Campaign
- ANZ ‘ANZ GAYTMS’ – Whybin TBWA
- Bonds Boobs ‘How Changing Two Letters Caught the Nation’s Attention’ – Clemenger BBDO Melbourne
- Colgate ‘A Whiter Smile – The New Little Black Dress’ – MEC Global
- The Lion King ‘An Up-Close Experience with Broadway Magic’ – Slingshot
- OPSM ‘Penny the Pirate’ – OMD
Best PR Campaign
- ANZ ‘ANZ GAYTMS’ – Whybin TBWA
- Best & Less ‘Challenging perceptions of one of Australia’s Largest Retail Chains’ – Edelman
- BP Australia ‘BP Pink Pulp’ – Ogilvy PR
- Macquarie Dictionary ‘Phubbing’ – McCann Melbourne
- MJ Bale ‘Powersuit’ – Whybin TBWA & Elven PR
Best Use of Social Media
- DrinkWise ‘How To Drink Properly’ – Clemenger BBDO Melbourne
- NAB Footify FM ‘Sharing the AFL Grand Final round the World’ – Clemenger BBDO Melbourne
- SPC Ardmona ‘#SPCSunday’ – Leo Burnett Melbourne
- Tourism Victoria ‘How We Brought 150 Million Tourists to Melbourne’ – Clemenger BBDO Melbourne
- Zuni ‘Appreciate a Mate’ – Whybin TBWA
Best Use of Sponsorship
- ANZ ‘ANZ GAYTMS’ – Whybin TBWA
- Kia ‘Game On’ – Initiative
- NAB Footify FM ‘How NAB Hijacked the Toyota’s AFL Grand Final – Clemenger BBDO Melbourne
- Tui & New Zealand Cricket ‘Catch a Million’ – Apollo Nation
- VB ‘Live Ashes Scoreboard’ – Apollo Nation
Content Marketing Strategy
- Canon ‘Shine’ – Leo Burnett Sydney
- Contiki Holidays ‘Contiki RoadTrip 2013’
- NAB Footify FM ‘Taking the AFL Grand Final to the World’ – Clemenger BBDO Melbourne
- Snickers ‘Builders Prove You’re Not You When You’re Hungry’ – Clemenger BBDO Melbourne
- Tourism Victoria ‘How We Brought 150 Million Tourists to Melbourne’ – Clemenger BBDO Melbourne
Data Driven Marketing
- Bonnington’s Flu Tracker – Bohemia Group
- IKEA ‘A Data Matching Love Story’ – Match Media
- Mitsubishi ‘Revolutionary Road’ – MEC Global
- Nature’s Own ‘Measuring The Health of The Block’ – Pusher
- Vodafone ‘Acxiom Partnership’ – Bohemia Group
Best Trading Team
- Cadreon
- Telstra Trading Desk
- Xaxis Optimisation Team
Digital Services Company
- Adrenalin Media
- Atomic
- Big Mobile Group
- Mnet Mobile
- Reprise Media
Employer of the Year (Under 100 Employees)
- cummins&partners
- n2n & Fuel Communications
- PLAY Communications
- The Hallway
- WiTH Collective
Employer of the Year (Over 100 Employees)
- Clemenger BBDO Melbourne
- Leo Burnett Sydney
- M&C Saatchi
- OMD Australia
- UM Sydney
Marketing Team of the Year
- Bank of Queensland
- Fiat Chrysler Group
- New Scientist
- Virgin Mobile Australia
Media Brand of the Year
- KIIS 1065 (ARN)
- news.com.au
- RED – Seven West Media
- Taste.com.au
- TorchMedia
Media Sales Team of the Year
- JCDecaux
- Multi Channel Network (MCN)
- Nova Entertainement
- Seven West Media
- TorchMedia
Young Achiever of the Year
- Jarryd Zankovic – PLAY Communications
- Kathryn Weatherlake – PHD Melbourne
- Kristine Ballensky – UM Australia
- Krisztian Zvara – PHD Sydney
- Peta Southcombe – Maxus Global
