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B&T > Advertising > B&T Awards Shortlist Revealed
AdvertisingMarketingMedia

B&T Awards Shortlist Revealed

Staff Writers
Published on: 29th September 2014 at 8:00 AM
Staff Writers
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An unprecedented 400 submissions have been received for the 2014 B&T Awards, making it set to be the best celebration of Australian Advertising, marketing and media as well as everything in between in Australian history.

The judges said the calibre of entries this year were of an especially high standard with judging in some categories resulting in very close scores. The Awards will this year be held 21 November at the spectacular floating venue, The Pavilion within Sydney’s Darling Harbour, which can seat close to 1000 guests so the ceremony will be big in more ways than one. In another first for the B&T Awards, the Principal Sponsor of the event is Australia’s #1 free classifieds Gumtree.

Below, the short-list is revealed. Buy your tickets now.

 

Advertising Agency of the Year

  • CHE Proximity
  • Clemenger BBDO
  • cummins&partners
  • Leo Burnett Australia
  • M&C Saatchi
  • The Monkeys

 

Content Marketing Agency of the Year

  • Ensemble Australia
  • One Green Bean

 

DM Agency of the Year

  • CHE Proximity
  • Lavender
  • WiTH Collective
  • Wunderman
  • The Works

 

Emerging Agency of the Year

  • Adhesive PR
  • Carrspace
  • ntegrity
  • The Explainers
  • XPO Brands

 

Experiential Agency of the Year

  • Ensemble Australia
  • Mango Australia
  • Maverick Marketing
  • PLAY Communications
  • Urban

 

Independent Agency of the Year

  • cummins&partners
  • Match Media
  • The Hallway
  • The Monkeys
  • The Works

 

Interactive Agency of the Year

  • CHE Proximity
  • Clemenger BBDO Melbourne
  • Isobar
  • Leo Burnett Australia
  • WiTH Collective

 

Media Agency of the Year

  • Bohemia Group
  • Carat Melbourne
  • Match Media
  • UM Sydney

 

Media Network

  • MEC
  • UM Australia

 

NSW Agency of the Year

  • Leo Burnett Sydney
  • M&C Saatchi
  • The Hallway
  • The Monkeys
  • The Works
  • Whybin/TBWA Sydney

 

PR Agency of the Year

  • Edelman Public Relations
  • Mango Australia
  • n2n Communications
  • One Green Bean
  • Red Agency

 

Promotional Marketing Agency of the Year

  • 31st:Second
  • Apollo Nation
  • Leo Burnett Australia
  • The Works

 

QLD Agency of the Year

  • BCM
  • Clemenger BBDO Brisbane
  • Pusher Brisbane

 

Specialist Agency of the Year

  • Ensemble Australia
  • Mnet Mobile
  • PLAY Communications
  • We Are Social
  • WiTH Collective

 

 VICTORIAN Agency of the Year

  • Belgiovane Williams Mackay Melbourne
  • CHE Proximity
  • Clemenger BBDO Melbourne
  • cummins&partners
  • Leo Burnett Melbourne

 

Best Ad Campaign

  • Australia Post ‘Video Stamp’ – Clemenger BBDO Melbourne
  • Commonwealth Bank ‘CommBank Can’ – M&C Saatchi
  • DrinkWise ‘How To Drink Properly’ – Clemenger BBDO Melbourne
  • RSL ‘Minute of Silence’ – DDB Melbourne
  • Tourism Victoria ‘Melbourne Remote Control Tourist’ – Clemenger BBDO Melbourne

 

Best Digital Campaign

  • Cancer Council NSW ‘I Touch Myself’ – JWT Sydney
  • McDonalds ‘Emlings’ – Leo Burnett Sydney
  • OPSM ‘Penny The Pirate’ – Saatchi & Saatchi
  • Radiant ‘Radiant Return’ – DDB Melbourne
  • Rip Curl ‘Rip Curl Search GPS’ – VML

 

Best Example of an Amplified Campaign Across TV

  • GM Holden ‘How Little Cars Made the Game Bigger’ – Carat Melbourne
  • NAB Footify FM ‘How NAB Dominated Share of Voice at Toyota’s AFL Grand Final – Clemenger BBDO Melbourne
  • Nature’s Own ‘Ch 9’s The Block’ – Pusher
  • Vodafone ‘Vodafone Home Coach’ – Bohemia Group

 

Best Media Campaign

  • ANZ ‘ANZ GAYTMS’ – Whybin TBWA
  • Bonds Boobs ‘How Changing Two Letters Caught the Nation’s Attention’ – Clemenger BBDO Melbourne
  • Colgate ‘A Whiter Smile – The New Little Black Dress’ – MEC Global
  • The Lion King ‘An Up-Close Experience with Broadway Magic’ – Slingshot
  • OPSM ‘Penny the Pirate’ – OMD

 

Best PR Campaign

  • ANZ ‘ANZ GAYTMS’ – Whybin TBWA
  • Best & Less ‘Challenging perceptions of one of Australia’s Largest Retail Chains’ – Edelman
  • BP Australia ‘BP Pink Pulp’ – Ogilvy PR
  • Macquarie Dictionary ‘Phubbing’ – McCann Melbourne
  • MJ Bale ‘Powersuit’ – Whybin TBWA & Elven PR

 

 Best Use of Social Media

  • DrinkWise ‘How To Drink Properly’ – Clemenger BBDO Melbourne
  • NAB Footify FM ‘Sharing the AFL Grand Final round the World’ – Clemenger BBDO Melbourne
  • SPC Ardmona ‘#SPCSunday’ – Leo Burnett Melbourne
  • Tourism Victoria ‘How We Brought 150 Million Tourists to Melbourne’ – Clemenger BBDO Melbourne
  • Zuni ‘Appreciate a Mate’ – Whybin TBWA

 

 Best Use of Sponsorship

  • ANZ ‘ANZ GAYTMS’ – Whybin TBWA
  • Kia ‘Game On’ – Initiative
  • NAB Footify FM ‘How NAB Hijacked the Toyota’s AFL Grand Final – Clemenger BBDO Melbourne
  • Tui & New Zealand Cricket ‘Catch a Million’ – Apollo Nation
  • VB ‘Live Ashes Scoreboard’ – Apollo Nation

 

Content Marketing Strategy

  • Canon ‘Shine’ – Leo Burnett Sydney
  • Contiki Holidays ‘Contiki RoadTrip 2013’
  • NAB Footify FM ‘Taking the AFL Grand Final to the World’ – Clemenger BBDO Melbourne
  • Snickers ‘Builders Prove You’re Not You When You’re Hungry’ – Clemenger BBDO Melbourne
  • Tourism Victoria ‘How We Brought 150 Million Tourists to Melbourne’ – Clemenger BBDO Melbourne

 

 Data Driven Marketing

  • Bonnington’s Flu Tracker – Bohemia Group
  • IKEA ‘A Data Matching Love Story’ – Match Media
  • Mitsubishi ‘Revolutionary Road’ – MEC Global
  • Nature’s Own ‘Measuring The Health of The Block’ – Pusher
  • Vodafone ‘Acxiom Partnership’ – Bohemia Group

 

Best Trading Team

  • Cadreon
  • Telstra Trading Desk
  • Xaxis Optimisation Team

 

Digital Services Company

  • Adrenalin Media
  • Atomic
  • Big Mobile Group
  • Mnet Mobile
  • Reprise Media

 

Employer of the Year (Under 100 Employees)

  • cummins&partners
  • n2n & Fuel Communications
  • PLAY Communications
  • The Hallway
  • WiTH Collective

 

Employer of the Year (Over 100 Employees)

  • Clemenger BBDO Melbourne
  • Leo Burnett Sydney
  • M&C Saatchi
  • OMD Australia
  • UM Sydney

 

Marketing Team of the Year

  • Bank of Queensland
  • Fiat Chrysler Group
  • New Scientist
  • Virgin Mobile Australia

 

Media Brand of the Year

  • KIIS 1065 (ARN)
  • news.com.au
  • RED – Seven West Media
  • Taste.com.au
  • TorchMedia

 

Media Sales Team of the Year

  • JCDecaux
  • Multi Channel Network (MCN)
  • Nova Entertainement
  • Seven West Media
  • TorchMedia

 

Young Achiever of the Year

  • Jarryd Zankovic – PLAY Communications
  • Kathryn Weatherlake – PHD Melbourne
  • Kristine Ballensky – UM Australia
  • Krisztian Zvara – PHD Sydney
  • Peta Southcombe – Maxus Global
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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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