The Cancer Institute NSW has launched a new campaign promoting updates to breast screening services in NSW, as well as engaging with women who may have missed their scheduled appointment due to Covid- 19.
Shane Sinnott, Manager of Social Marketing and Campaigns at the Cancer Institute NSW said “Mammograms are the best way for women aged 50-74 to detect breast cancers before they can be seen or felt, which allows for less invasive treatment and better recovery. We have had success in raising participation over the last three years and are focused on providing safe screening for all.”
The campaign, fronted by Dr Wendy Vincent, Clinical Advisor, BreastScreen NSW, promotes safety measures BreastScreen NSW are taking and advises women how they can help when attending an appointment.
“We would like to assure women coming into our clinics that necessary measures are being taken to protect against the transmission of COVID-19. It is important women feel informed and comfortable when attending their appointment,” said Sinnott.
The campaign, created by 303 MullenLowe, utilises social and direct channels as well as in-clinic posters and flyers. Three films were produced and shot by Simon Harsent from Poole Collective.
“We are very pleased to have turned this campaign around quickly and look forward to continuing to evolve the core campaign properties which have worked effectively in improving breast screening participation in NSW,” commented Nick Cleaver, Chief Executive Officer, 303 MullenLowe.
303 MullenLowe were recently appointed to the Skin, Bowel, Breast and Cervical portfolios of Cancer Institute NSW.
