BrandCulture managing director Stephen Minning (pictured above) has been selected for elevate61, an accelerator program to help companies fast track their growth into the US.
In addition to his role at BrandCulture, Minning is the founder and director of Sydney-based tech company Pam, a Sydney-based technology company.
Through Advance, WeWork is sponsoring one company to join the elevate61 program in the US, and this year has chosen Pam, which was originally developed by BrandCulture, but has been operating as a separate company since February 2016.
“Joining elevate61 with a group of such inspiring entrepreneurs is a big opportunity for us to accelerate our growth in North America,” Minning said.
“We’re especially delighted that WeWork has offered to sponsor our trip – 2017 is shaping up to be an exciting year for Pam.”
The six start-ups, or “scale-ups” span various industries, from marketing technology and healthcare.
Serafina Maiorano, Global CEO of Advance, said: “Advance is thrilled to be partnering with WeWork in Australia and the US with a range of programs, including elevate61.
“We hope the opportunity to spend 10 days in the US with facilitated access to an established network of successful Australian and US-based entrepreneurs, investors, advisers and global corporations will translate to great global success for Pam.”
James Mabbott, head of KPMG Innovate, said: “We are excited that WeWork are sponsoring one of their residents to join the elevate61 program.
“During our program workshops in Sydney in March, Pam’s team showed their capabilities and the potential of their technology. We look forward to seeing what they can achieve on the US stage in San Francisco, Los Angeles and New York. ”
Balder Tol, WeWork’s director of community for Australia, said: “At WeWork, we want to be able to really make a difference for our members by helping them grow and focus on building a successful business.
“For Australian enterprises, international expansion can be challenging and we are excited to give Pam the opportunity to accelerate their international expansion by participating in the elevate61 program.”
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]