Kering’s French luxury fashion brand Bottega Veneta and media agency partner, Zenith have launched a stunning new outdoor advertising campaign to target its younger customer base.
The campaign will reveal the new ‘Salon 02’ collection, with advertisements across Sydney and Melbourne. Shoppers can expect to see zebra-print design wrapped around Sydney’s light rails and Melbourne’s trams and striking creative design on Citylights street furniture in the CBD.
With in-store buyers spending more than e-commerce customers, the campaign aims to drive foot traffic to the Bottega Veneta stores in Sydney and Melbourne.
The Magnum Opus of the campaign will be a takeover of the Bondi Icebergs pool, with a Bottega Veneta underwater billboard (featured image) for a limited time.
Bottega Veneta’s Salon 02 Campaign at BONDI BEACH!🖤 pic.twitter.com/g3WaIVyXQ8
— Outlander Magazine (@StreetFashion01) November 5, 2021
Zenith Sydney Managing Director, Jonny Cordony, said: “Kering has been working with Zenith for 10 years now, and we are so excited that Bottega Veneta – a house with a refined attitude and a philosophy of innovation, is not only harnessing the return of foot traffic post-Covid, but doing so with such show-stopping style.”
“We didn’t want to stop with owning Citylights around the CBD, we hijacked the lightrail and trams with zebra-print to ensure Bottega Veneta were unmissible heading into the holiday season. And knowing that audiences are starting to think about the beach in warmer months, we took over Bondi Icebergs with a fantastical, in-pool billboard.”
The campaign will run throughout November, in preparation for the Summer holiday season.
