Boomtown To Offer $1 Million In Regional Advertising To An Agency Or Brand

Boomtown To Offer $1 Million In Regional Advertising To An Agency Or Brand
SHARE
THIS



Boomtown – Australia’s new regional media collective – has announced a massive trade marketing competition, offering $1 million in regional advertising to one national agency or brand in Australia. Click here for more details.

The competition is calling on submissions for a media strategy that speaks to 8.8 million regional Australians, and catches the eye of the Boomtown judges – Southern Cross Austereo, WIN Network, Prime Media Group, Australian Community Media, Imparja, Grand Broadcasters and News Corp Australia.

Brian Gallagher, chair of the Boomtown committee and Southern Cross Austereo’s chief sales officer said: “Competition submission needs to show how their brand would utilise $1 million in advertising across regional TV, radio, press and digital assets of Boomtown media owners.

“The winning submission will form the basis of the media campaign to be funded and executed to an audience which makes us almost 40 per cent of Australia’s population, and which generally has a higher discretionary income.

“And with only 10 per cent of national media budgets spent in Boomtown, it’s an uncluttered market with so much untapped potential for brands to leverage.

“People living in regional Australia are deeply connected to their local businesses and communities, and trust their local media brands, so this is a massive opportunity for the agency or brand that wins.”

Entrants for the chance to win $1 million in regional advertising, must either be an agency that enters on behalf of a national Australian brand that it officially represents or a national Australian brand.

The submission must focus on the consumer insight and strategic regional media approach. Entrants must identify the business challenge for the client or campaign, the insights that drive the business outcome and the strategy to reach the desired Boomtown target audience, and submit their proposal by midnight 9th September 2019.

Each submission requires detail on the strategic media channel approach, illustrating how the client or brand would utilise $1 million in advertising across TV, radio, press and digital assets courtesy of Boomtown media owners, and how success would be measured.

Five finalists will be chosen by the Boomtown judging panel made up of industry experts on 23 September 2019. Those five finalists will pitch their idea to the judging panel on October 8, and the winner will be announced mid-October.

“We hope this competition sparks ideas and inspiration about the huge potential and lucrative opportunities available in regional media and the people living and working in regional Australia. It’s time for our industry to rethink regional advertising,” Gallagher said.

The campaign will be promoted heavily across national industry media channels, and through an extensive PR and social media campaign, supported and amplified by all Boomtown media companies.

Please login with linkedin to comment

Boomtown

Latest News

me&u Appoints Clementine Churchill To Head Of Marketing
  • Marketing

me&u Appoints Clementine Churchill To Head Of Marketing

me&u, Australia’s first and leading mobile ordering and payment platform, has appointed Clementine Churchill as Head of Marketing as they continue to drive rapid growth and expansion in Australia and new international markets. A highly experienced marketing leader and recognised industry thought leader, Churchill joins me&u from My Muscle Chef, one of Australia’s top rated […]

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy
  • Marketing

MILO Asks Fans To Compete To Win #TheMILOCup In New Campaign Via Ogilvy

MILO is on the search for Australia’s best made MILO, calling on fans to share their creations for the chance to win #TheMILOCup, via Ogilvy Sydney. This integrated campaign follows on from the success of last year’s ‘Hot v Cold’ campaign, which encouraged Aussies to settle the debate on whether MILO is best enjoyed hot […]

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes
  • Advertising
  • Marketing

New ANZ Research Shows That LGBTQ+ Visual Representation Relies On Stereotypes

New research from Getty Images, a world leader in visual communications, has found that LGBTQ+ representation in ANZ remains low and stereotypical. It’s 2021 – this needs to change – especially in marketing and advertising. In partnership with GLAAD, the LGBTQ+ media advocacy organisation, Getty Images has launched a full-spectrum Guidebook in direct response to […]

Dir David Attenborough’s Life Stories Launches On LiSTNR
  • Media

Dir David Attenborough’s Life Stories Launches On LiSTNR

Natural historian Sir David Attenborough is one of the most commanding and respected storytellers in the world and now the iconic series, David Attenborough Life Stories, is available on LiSTNR as part of SCA’s recently announced partnership with the BBC. David Attenborough Life Stories is a series of talks on the natural histories of creatures and […]

Menulog Makes Key Marketing Promotions
  • Media

Menulog Makes Key Marketing Promotions

Menulog has doubled down on its marketing support for restaurant partners, with the promotion of Senior Marketing Manager, Rami Tamer, to a newly created role of ‘Head of Partner Marketing’, as well as the promotion of former-Blue 449 Performance Manager, Jaryd Buggins. In the new Head of Partner Marketing role, Rami will lead a team […]

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst
  • Media

Barry Drinkwater Leaves ARN Brisbane After 28 Years, Will Hand Over Reins To Alisson Longhurst

ARN has announced Barry Drinkwater will be handing over his content director reins at 97.3FM and 4KQ to respected radio executive, Alisson Longhurst. Drinkwater has had a stellar career in radio spanning more than four decades, and was acknowledged as one of Australia’s Top 20 Content Directors by Radio Today in 2020. He began his radio career […]

Australian Radio Industry Joins Global Working Group On Android Automotive
  • Media

Australian Radio Industry Joins Global Working Group On Android Automotive

The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health
  • Media

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health

For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue.  From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]

Businessman using tablet payments online shopping with speed icons customer and data network connection on virtual screen.
  • Marketing

62% Of Shoppers Doing Most Of Their Purchases Online: BigCommerce And PayPal Report

Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]