Lucia Elliott is joining Boomtown after 20 years of experience in marketing and agencies, including running her own marketing consultancy Creighton Ward.
The appointment was announced by Brian Gallagher, SCA Chief Sales Officer and Boomtown Chairman.
He said, “Regional Australia is truly at an inflection point this year, as the pandemic has resulted in many people reassessing their lives and deciding to migrate to a sea or tree change as ‘work from anywhere’ becomes the norm. In addition, domestic travel to regional Australia is booming, as people rediscover their love for our diverse regions.
Lucia will lead our marketing activities as Boomtown launches into a busy and exciting 2021 and her wealth of client and agency experience will be invaluable to our team.”
Elliott’s previous experience also includes time as Marketing Director at NewsMediaWorks and leading the Commercial (TV) producers Council.
She launched Fairfax’s The Australian Financial Review Business Summit, delivered strategic, education programs and industry events for the Advertising Council Australia and has consulted to the Audited Media Association of Australia.
In a statement, Elliott said, “I became particularly engaged with and attached to regional markets during my time visiting 30+ news media sites – from Bundaberg and Burnie to Bunbury and back – on the annual roadshows at NewsMediaWorks.
So the chance to take the much loved and highly respected Boomtown brand to the next level at such an exciting time for regional media, was an opportunity too good to miss.”
Her appointment is effective immediately.
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