Boilover! Initiative Storms From Nowhere To Nab Top Spot For New Media Wins

Published on: 3rd September 2021 at 10:37 AM

Staff Writers

1 Min Read

IPG’s Initiative was Australia’s best performing media agency for the month of July according to the latest R3 data.

Initiative stormed 15 places from the month previous to take top spot on the list of new business wins.

The agency took first place with some impressive wins that included IAG, Afterpay and Quest Apartments.

OMD held onto second spot for July, while June’s winner, Spark Foundry, had to settle for third.

PHD and independent agency Trio rounded out the month’s top five.

Check out July’s top 20 performing media agencies below:

TAGGED: Initiative, R3

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.