Bohemia has once again taken control of Schneider Electric’s media account after the engineering firm parted ways with its global agency (lead image: Bohemia CEO Paul Hutchison).
Bohemia had overseen media for Schneider Electric’s Australian and New Zealand businesses for four years, prior to Schneider’s global consolidation in 2022.
After 17 months under the global alignment, Schneider Electric has decided to return its media strategy, planning and buying to the Bohemia team.
The agency will manage the B2B and B2C media and performance strategies, planning and buying across all channels for Schneider Electric Australia and New Zealand, as well as its subsidiaries including Clipsal in Australia and PDL in New Zealand.
“Schneider Australia returning to Bohemia is testament to our new proposition,” said Bohemia CEO Paul Hutchison.
“Our commitment to moving people through handcrafted, memorable media is exactly what Schneider needs and wants. We are proud to offer bespoke solutions – we don’t provide clients with off-the-shelf, machine-generated media plans; every plan is handcrafted by humans, informed by data and technology, and unique to the opportunity faced by our clients in their industry.
“We are proud that Schneider Electric has opted to work with an agency that is fully dedicated to handcrafted communications solutions to help its brand and business grow with both B2B and B2C audiences.”
Josette Addinall, Schneider Electric vice president global marketing – Pacific, said: “I’m delighted to welcome Bohemia back into the fold and see the relationship supporting our integrated marketing program to enhance business growth.”
