James Boardman has been appointed National Strategy Director of media agency Bohemia.
Boardman moves across from GroupM agency Wavemaker.
He first joined MEC in 2011 before relocating to the agency’s Australian office three years later where he was soon promoted to lead the strategy team.
In 2016, MEC merged with GroupM agency Maxus to form Wavemaker and Boardman took on the role of national head of strategy for the combined entity.
Boardman’s track record includes pitch-winning work for Johnson & Johnson and Vodafone during his time in London, as well as leading the Wavemaker Australia team to land, among others, Nestle, NSW Government and Mitsubishi.
Additionally, he helped to secure the Vodafone account in New Zealand demonstrating the significant role he has played in building the MEC/Wavemaker strategic offer around the world.
In the past four years alone, he has helped to deliver business-growing, award-winning pieces of work locally for clients including Colgate-Palmolive, Nestle and Vodafone.
In his role at Bohemia, Boardman will lead the strategy team nationally to deliver best-in-class creative and media integration across the M&C Saatchi Group and with Bohemia’s other creative partners.
M&C Saatchi Group head of integrated strategy Sophie Price said: “We searched locally and internationally to fill this role and James was the standout candidate.
“His reputation precedes him.
“I’ve been in this biz a long time now and I can honestly say James is one of the smartest, nicest people I’ve ever had the good fortune to work with.
“We are delighted he’s become a Bohemian.
“Together we are going to continue to drive a world-class integrated creative and media offering within the M&C Saatchi Group”.
Boardman said: “After eight fantastic years, it was time for me to take on a new challenge.
“Bohemia and M&C Saatchi’s offering is the most innovative in the market and I can’t wait to be part of this fascinating, integrated approach to see where we can take it in the coming years”.
Today, Integral Ad Science (IAS), a global leader in digital ad verification, released its Media Quality Report (MQR) for H2 2020, providing transparency into the performance and quality of Australian digital media, alongside global comparisons. Integral Ad Science’s H2 2020 MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and […]
Quintis Sandalwood has appointed Illuminate as its global PR partner following a competitive pitch process. Proudly Australian, Quintis produces and markets Indian Sandalwood oil, logs, chips and powder products across the world to major companies in industries such as fragrance, aromatherapy, cosmetics, handicrafts and Traditional Chinese Medicine industries. Illuminate will be responsible for a global communications […]
Hopefully the weekend has given everyone enough time to recover from B&T’s 30 Under 30 awards and prepare themselves for our official photo dump! We shared some of the highlights last week, and now you can peruse all of the pictures taken on the night. Thank you to everyone for attending this year’s awards, and […]
Kinderling Kids Radio (Kinderling) has announced the completion of its move from DAB+, where it launched six years ago, to a direct-to-consumer streaming model, accessible online or through the Kinderling Kids iOS and Android app. The Parent Brand, the parent company of Kinderling Kids and Babyology, made the decision to shift as streaming and on-demand […]
Most people over 60 stay on top of their health with regular check-ups. Whether it’s eyes, prostate or breasts, they realise at their age it’s important. But one that gets ignored is hearing. They’d rather live with gradual hearing loss, and continually ask what, huh, pardon or sorry until it seriously impacts their life and […]
Creative communications agency Connecting Plots has been appointed by Casella Family Brands to handle the social media accounts for [yellow tail] wine in Australia. The win follows an audit of the Casella Family Brands social activities, which led to [yellow tail] rethinking its approach to social media and how it aligns with its overall marketing […]
v2food, has appointed HERO’s B.B.E as the lead strategic and creative agency for the brand following a competitive pitch process. v2food is an Australian pioneering food technology business with a global vision to feed the planet sustainably. After launching nationally in 2019, v2food has been on a mission to offer Australians an easy alternative to meat […]
Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, to scale first party identifiers in privacy-safe ways. With the pending elimination of third-party cookies, the industry must establish future-proof identity solutions for publishers and buyers.
The Commercial Producers Council is delighted to announce the appointment of Martin Box (pictured) as its new Co-Chair, effective immediately. Box, Head of Production at Airbag, joins Co-Chair Pip Smart, and fills the vacancy left by Lucas Jenner who steps aside from the Co-Chair role after four years of service, in accordance with the CPC’s […]