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Reading: BMF Wins Blundstone Creative Account
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B&T > Campaigns > BMF Wins Blundstone Creative Account
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BMF Wins Blundstone Creative Account

Staff Writers
Published on: 8th July 2019 at 11:21 AM
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After a competitive pitch, BMF has been appointed the creative agency for iconic Australian boot brand Blundstone.

Based in Hobart, Tasmania, Blundstone proudly sells its boots to over 50 countries around the world.

BMF has been tasked to create an integrated campaign that involves consumers, distributors and retailers globally, to celebrate Blundstone’s 150th anniversary in 2020.

Making everything from work and safety footwear, to mining boots, to boots found on fashion runways from Melbourne to Milan, Blundstone has won design and innovation awards across the globe.

BMF ECD, Alex Derwin said: “Blundstone is a such an iconic Aussie brand with an amazing product that has proven to be tough to conquer the world, comfortably.

“We’re itching to support this iconic brand in throwing one hell of a 150th birthday bash… and we’re inviting the whole world along to celebrate.”

Blundstone global head of brand, design and consumer engagement, Adam Blake said: “We’ve been preparing for this celebration for some time now, 150 years is an incredible achievement for any brand and we have a lot of people to thank for that.

“We’re excited to work with the team at BMF, throughout the process they demonstrated not just a great understanding of our brand but also a clear approach to global communications.”

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TAGGED: Alex Derwin, Blundstone, BMF
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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