BMF Snares Facebook’s Luke Martin For Group Creative Director Role

BMF Snares Facebook’s Luke Martin For Group Creative Director Role

BMF has just announced the appointment of Luke Martin, former executive creative director at Oculus, Facebook’s AR/VR team, as its new group creative director.

Martin brings more than 13 years of global experience working for the world’s leading technology and innovation brands, including: Apple, Facebook and Oculus. After seven years in the US, he now returns to Australia to enhance BMF’s creative capabilities.

BMF executive creative director Alex Derwin commented: “Luke’s breadth of experience is remarkable. He’s made everything from brand platforms, documentary films and video games to AR and VR experiences, so when we heard he was thinking of a return to Australia, we knew we wanted him onboard. As well as bolstering BMF with world-class creative thinking, he’ll continue our push into new and exciting territories. He’s also from Emu Plains, and only good things come out of Emu Plains.”

Martin started his career as an art director at Whybin TBWA, then joined TBWA Los Angeles. After three years work with Apple, Luke became a Creative Director at Facebook and most recently Executive Creative Director at Oculus, Facebook’s AR/VR team.

He has gained recognition in major advertising award shows including the Webby Awards, One Show Interactive, the Clio Awards and Cannes Lions, with global product launches such as: Apple iPad Mini, Apple – 30 Years of Mac, Oculus Quest – Defy Reality, Facebook – Get Together, among others.

martin said of his appointment: “BMF is known, not just for making great creative, but effective creative. So coming from brands like Facebook and Apple, where the focus is to build platforms and products that are world-class and impactful, made the opportunity seem like a natural fit. I’m stoked to be back in Australia and landing at such a great agency.”




Please login with linkedin to comment

BMF Facebook Luke Martin

Latest News

The Mars Agency Announces Latest Findings Of Retail Media Report Card
  • Advertising

The Mars Agency Announces Latest Findings Of Retail Media Report Card

The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
  • TV Ratings

TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick

A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]