BMF has just announced the appointment of Luke Martin, former executive creative director at Oculus, Facebook’s AR/VR team, as its new group creative director.
Martin brings more than 13 years of global experience working for the world’s leading technology and innovation brands, including: Apple, Facebook and Oculus. After seven years in the US, he now returns to Australia to enhance BMF’s creative capabilities.
BMF executive creative director Alex Derwin commented: “Luke’s breadth of experience is remarkable. He’s made everything from brand platforms, documentary films and video games to AR and VR experiences, so when we heard he was thinking of a return to Australia, we knew we wanted him onboard. As well as bolstering BMF with world-class creative thinking, he’ll continue our push into new and exciting territories. He’s also from Emu Plains, and only good things come out of Emu Plains.”
Martin started his career as an art director at Whybin TBWA, then joined TBWA Los Angeles. After three years work with Apple, Luke became a Creative Director at Facebook and most recently Executive Creative Director at Oculus, Facebook’s AR/VR team.
He has gained recognition in major advertising award shows including the Webby Awards, One Show Interactive, the Clio Awards and Cannes Lions, with global product launches such as: Apple iPad Mini, Apple – 30 Years of Mac, Oculus Quest – Defy Reality, Facebook – Get Together, among others.
martin said of his appointment: “BMF is known, not just for making great creative, but effective creative. So coming from brands like Facebook and Apple, where the focus is to build platforms and products that are world-class and impactful, made the opportunity seem like a natural fit. I’m stoked to be back in Australia and landing at such a great agency.”
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