BMF Promotes From Within For New Creative Director Roles

BMF Promotes From Within For New Creative Director Roles
SHARE
THIS



Following Alex Derwin’s appointment to Executive Creative Director, BMF has strengthened its creative department promoting Jen Speirs (middle in photo) to the newly created role of deputy executive creative director and Dantie van der Merwe (right) and David Fraser (left) to creative directors.

Jen Speirs has been with the agency for over two years and worked across TAL Life Insurance, Department of Social Services Domestic Violence Campaign, BPay, UN Women and Full Stop Foundation.

Throughout her career Speirs has been awarded at Cannes, NY Festivals, AWARD, Effies, John Caples, ADMA and Spikes. She has been on many international award juries and has been invited to speak at events including B&T’s Australian 3% Conference. Prior to joining BMF, Speirs was a creative director at DDB where she made award-winning work for Carefree, Arnott’s, BWS, McDonald’s and the Workplace Gender Equality Agency.

Associate creative directors Dantie van der Merwe and David Fraser have also been promoted. They’re now creative directors on ALDI, Dulux and GWF.

Since joining BMF in 2014, the duo has created campaigns for various parts of the ALDI business such as Like Brands, Special Buys, Liquor and Christmas. They’ve also picked up at London International Awards, One Show, AWARD Award, Effies, Sirens and Spikes. Prior to BMF, van der Merwe and Fraser were creative group heads at DDB Sydney where they worked on McDonald’s, Volkswagen and Eclipse Chewy Mints.

BMF ECD Alex Derwin said: “When you’ve got talent as good as Jen, David and Dantie under your nose it’s a given that they were going step up. They know BMF clients and they work their arses off to deliver world-class thinking on every brief.”

“Dave and Dantie have been responsible for some of the best work BMF has made in the last few years. Somehow they manage to balance being both hugely talented and lovely humans. They’re going to take to creative direction like ducks to water.”

“Jen has a natural ability to coax the best out of people, to nurture ideas and deliver great results. She’s passionate about finding and developing the best creative thinkers in the industry.”

On her appointment, Speirs said: “As soon as I walked into the BMF creative department – I could feel that it was different. It’s filled with people who care passionately about the work, each other – and their lives outside. The culture here is amazing, and  I’m excited to work with Alex to do whatever I can to help it stay that way.”

Please login with linkedin to comment

Alex Derwin BMF Jen Speirs

Latest News

Twitter Lifts Revenue 74% On The Back Of Advertising Boom
  • Technology

Twitter Lifts Revenue 74% On The Back Of Advertising Boom

Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]

by B&T Magazine

B&T Magazine
Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey
  • Advertising
  • Campaigns

Wild Turkey Whisky Campaign Stars A Smouldering Matthew McConaughey

Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]

Optus Teams Up With TikTok To Launch Sign-Language Campaign
  • Marketing
  • Technology

Optus Teams Up With TikTok To Launch Sign-Language Campaign

Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]

Bapcor Debuts First Campaign With AJF
  • Campaigns

Bapcor Debuts First Campaign With AJF

Asia Pacific’s leading provider of vehicle parts, accessories, equipment, service and solutions, Bapcor will launch its latest campaign, ‘The unseen parts of every Australian journey’ this weekend.

Professional microphone in radio studio
  • Advertising
  • Media

Podsight’s Benchmark Report Shows Podcast Advertising More Effective Than Other Digital Channels

Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life
  • Campaigns

NGEN’s Charity Cup Raises Over 175K For UnLtd Charity Gotcha4Life

NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge
  • Campaigns

Biennale Of Sydney & Cicada Innovations Launch Sustainable Materials Challenge

Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]