BMF Launches New ALDI ‘No Artificial Colours’ Campaign

BMF Launches New ALDI ‘No Artificial Colours’ Campaign

In the fourth instalment of the Good Different platform, BMF and ALDI have turned their attention to the extreme side effects of too many artificial colours on a group of unsuspecting taste testers.

The witty spot shows adults going slightly bonkers after eating too much artificial colour and flavours. Check the ad out below: 

The new campaign also includes an in-store poster campaign to support the TVC.

ALDI Jelly Bear


Executive creative director: Cam Blackley       

Creative director: Alex Derwin

Associate creative director: Rosita Rawnsley-Mason

Art directors: Rosita Rawnsley-Mason, Nadia Ahmad, Dantie Van Der Merwe

Copywriters: Tom Johnson and Millicent Malcolm

Designer: Matthew Hughes

Executive planning director: Christina Aventi

Head of planning: Hugh Munro         

Managing director: Stephen McArdle

Group account director: Toby Hussey

Account director: Hayley Basham

Agency producer: Jenny Lee Archer        

Production company: The Sweet Shop

Director: Steve Ayson

Producer: Cindy Kavanagh

Executive producers: Loren Bradley and Edward Pontifex

Managing partner: Wilf Sweetland

Post-production: Arc Edit (offline) and Alt VFX (grade/online)        

Editor: Peter Sciberras

Photographer: Gavin Johns

Art buyer: Basir Salleh

Sound production: Rumble Studios

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Aldi BMF No Artificial Colours

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