In the fourth instalment of the Good Different platform, BMF and ALDI have turned their attention to the extreme side effects of too many artificial colours on a group of unsuspecting taste testers.
The witty spot shows adults going slightly bonkers after eating too much artificial colour and flavours. Check the ad out below:
https://www.youtube.com/watch?v=dnWmLN93qSY&feature=youtu.be
The new campaign also includes an in-store poster campaign to support the TVC.
CREDITS
Executive creative director: Cam Blackley
Creative director: Alex Derwin
Associate creative director: Rosita Rawnsley-Mason
Art directors: Rosita Rawnsley-Mason, Nadia Ahmad, Dantie Van Der Merwe
Copywriters: Tom Johnson and Millicent Malcolm
Designer: Matthew Hughes
Executive planning director: Christina Aventi
Head of planning: Hugh Munro
Managing director: Stephen McArdle
Group account director: Toby Hussey
Account director: Hayley Basham
Agency producer: Jenny Lee Archer
Production company: The Sweet Shop
Director: Steve Ayson
Producer: Cindy Kavanagh
Executive producers: Loren Bradley and Edward Pontifex
Managing partner: Wilf Sweetland
Post-production: Arc Edit (offline) and Alt VFX (grade/online)
Editor: Peter Sciberras
Photographer: Gavin Johns
Art buyer: Basir Salleh
Sound production: Rumble Studios
DoP: Germain McMicking
