BMF Helps Launch TAL Partnership With Royal Flying Doctor Service

BMF Helps Launch TAL Partnership With Royal Flying Doctor Service
SHARE
THIS



Life insurance specialist TAL has brought Australia’s community spirit to life in a new campaign via BMF to launch its partnership with the Royal Flying Doctor Service (RFDS).

The campaign aims to highlight the importance of Aussies insuring and protecting themselves through helping each other out.

BMF creative director Jen Speirs said: “As you can imagine, in the remote areas that the RFDS operates, luxuries like well-lit, rock-free runways without kangaroos grazing along them just don’t exist.

“So, the only reason a plane can land safely and respond to an emergency is because the people on the ground step up, whatever time it is.

“That’s the story we wanted to tell – people coming together, as Australians do, to get the job done. Perfectly captured by Ben and the Exit team.”

TAL’s general manager of brand Antony Wilson said: “This partnership is a coming together of two major brands.

“The Royal Flying Doctors is the number one most trusted charity brand in Australia, and TAL the number one and leading brand in life insurance.

“Bringing our two businesses together is a very exciting time, as we talk to Australians about insuring and protecting what is so wonderful in this Australian life.”

TAL’s partnership with RFDS and the campaign will be launching this month during the Australian Open, and will feature on TV and social media.

CREDITS

Creative: BMF

Executive creative director: Cam Blackley

Creative director: Jen Speirs

Art director: Jessica Roberts

Copywriter: Justin Butler

Group planning director: David Warren

Managing director: Steve McArdle

Group account director: Danielle Richards

Senior account manager: Kimberly Ngo

Head of TV: Jenny Lee-Archer

Agency producer: Tamara Kennon

Director: Ben Lawrence

Producer: Fiona Pakes

Production: Exit Films          

Editor: Phil Horn

Post-production: The Editors    

Music: Chandelier (Furler/Shatkin) by The Vitamin String Quartet

Music supervision: Level Two

Sound design: Rumble Studios

Director of production: Hugh Miller

Photographer: Thom Rigley

Art buyer: Basir Salleh

Client: TAL

Chief customer and innovation officer: Fiona Macgregor

General manager of brand: Antony Wilson

Senior manager of brand strategy: Camille Hiess

 

Please login with linkedin to comment

BMF RFDS Royal Flying Doctor Service TAL

Latest News

New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine