BMF Helps Launch TAL Partnership With Royal Flying Doctor Service

BMF Helps Launch TAL Partnership With Royal Flying Doctor Service

Life insurance specialist TAL has brought Australia’s community spirit to life in a new campaign via BMF to launch its partnership with the Royal Flying Doctor Service (RFDS).

The campaign aims to highlight the importance of Aussies insuring and protecting themselves through helping each other out.

BMF creative director Jen Speirs said: “As you can imagine, in the remote areas that the RFDS operates, luxuries like well-lit, rock-free runways without kangaroos grazing along them just don’t exist.

“So, the only reason a plane can land safely and respond to an emergency is because the people on the ground step up, whatever time it is.

“That’s the story we wanted to tell – people coming together, as Australians do, to get the job done. Perfectly captured by Ben and the Exit team.”

TAL’s general manager of brand Antony Wilson said: “This partnership is a coming together of two major brands.

“The Royal Flying Doctors is the number one most trusted charity brand in Australia, and TAL the number one and leading brand in life insurance.

“Bringing our two businesses together is a very exciting time, as we talk to Australians about insuring and protecting what is so wonderful in this Australian life.”

TAL’s partnership with RFDS and the campaign will be launching this month during the Australian Open, and will feature on TV and social media.


Creative: BMF

Executive creative director: Cam Blackley

Creative director: Jen Speirs

Art director: Jessica Roberts

Copywriter: Justin Butler

Group planning director: David Warren

Managing director: Steve McArdle

Group account director: Danielle Richards

Senior account manager: Kimberly Ngo

Head of TV: Jenny Lee-Archer

Agency producer: Tamara Kennon

Director: Ben Lawrence

Producer: Fiona Pakes

Production: Exit Films          

Editor: Phil Horn

Post-production: The Editors    

Music: Chandelier (Furler/Shatkin) by The Vitamin String Quartet

Music supervision: Level Two

Sound design: Rumble Studios

Director of production: Hugh Miller

Photographer: Thom Rigley

Art buyer: Basir Salleh

Client: TAL

Chief customer and innovation officer: Fiona Macgregor

General manager of brand: Antony Wilson

Senior manager of brand strategy: Camille Hiess


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BMF RFDS Royal Flying Doctor Service TAL

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