Life insurance specialist TAL has brought Australia’s community spirit to life in a new campaign via BMF to launch its partnership with the Royal Flying Doctor Service (RFDS).
The campaign aims to highlight the importance of Aussies insuring and protecting themselves through helping each other out.
BMF creative director Jen Speirs said: “As you can imagine, in the remote areas that the RFDS operates, luxuries like well-lit, rock-free runways without kangaroos grazing along them just don’t exist.
“So, the only reason a plane can land safely and respond to an emergency is because the people on the ground step up, whatever time it is.
“That’s the story we wanted to tell – people coming together, as Australians do, to get the job done. Perfectly captured by Ben and the Exit team.”
TAL’s general manager of brand Antony Wilson said: “This partnership is a coming together of two major brands.
“The Royal Flying Doctors is the number one most trusted charity brand in Australia, and TAL the number one and leading brand in life insurance.
“Bringing our two businesses together is a very exciting time, as we talk to Australians about insuring and protecting what is so wonderful in this Australian life.”
TAL’s partnership with RFDS and the campaign will be launching this month during the Australian Open, and will feature on TV and social media.
Executive creative director: Cam Blackley
Creative director: Jen Speirs
Art director: Jessica Roberts
Copywriter: Justin Butler
Group planning director: David Warren
Managing director: Steve McArdle
Group account director: Danielle Richards
Senior account manager: Kimberly Ngo
Head of TV: Jenny Lee-Archer
Agency producer: Tamara Kennon
Director: Ben Lawrence
Producer: Fiona Pakes
Production: Exit Films
Editor: Phil Horn
Post-production: The Editors
Music: Chandelier (Furler/Shatkin) by The Vitamin String Quartet
Music supervision: Level Two
Sound design: Rumble Studios
Director of production: Hugh Miller
Photographer: Thom Rigley
Art buyer: Basir Salleh
Chief customer and innovation officer: Fiona Macgregor
General manager of brand: Antony Wilson
Senior manager of brand strategy: Camille Hiess