BMF Delivers Another Set Of Hilariously Quirky Ads For ALDI

BMF Delivers Another Set Of Hilariously Quirky Ads For ALDI

European supermarket giant ALDI has continued its ‘Always On’ Good Different retail platform with some funny new ads via BMF.

With a healthy dose of ALDI humour and retail tactics, including individual product/price ads and basket competitor comparisons. Here is a selection of the best new ads on both TV and radio:



Client: ALDI

Marketing director: Mark Richardson

Marketing manager: Lachlan Sweet

Marketing assistants: Katherine Franulovich and Madeline Caleo

Creative: BMF

Executive creative director: Alex Derwin

Creative directors: David Fraser and Dantie van der Merwe

Art directors: Jack Robertson and Jane Tjokrowidjaja

Copywriters: Millicent Malcolm, Lisa Down, Emily Field and Rob Boddington

Executive planning director: Christina Aventi

Head of planning: Ali Tilling

Planner: Kellie Box

Managing director: Steve McArdle

General manager, ALDI: Paul Coles

Senior account director: Aisling Colley

Account director: Sid De

Senior account manager: Olivia Longson

Account manager: James Arnold

Account executive: India Gates

Agency producer: Katie Harper

Director: Giovanni Pacialeo

Production company: Helium

Post-production: Vandal           

Editors: Patrick Townsend (offline) and Phil Stuart-Jones (online)

Producer: Ben O’Donnell

Music and sound production: Rumble Studios

Director of production: Viv Scanu

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