Off the back of its successful ‘Be a Well Being’ movement, Blackmores has put digital agency Holler Australia to work creating an innovative experience for its flagship store.
The end product is ‘The Mindful Ocean’, a wellbeing check-in that has people pop on wearable sensors to experience a moment of mindfulness, and in turn, discover a healthier lifestyle.
Holler worked with Professor of Cognitive Neuroscience and Psychology Dr. Con Stough to design a system that uses these wearable sensors to measure the brain waves of the wearer.
By translating these brainwaves into a form of oceanic visualisation, The Mindful Ocean allows the wearer to see inside their own mind, with a real-time display of their cognitive wellbeing.
The wearer plays a short meditation game, effectively trying to calm their ‘ocean’ using only their mind, and in the process learns how the mind and body are intrinsically linked.
“These sensors are an incredible tool,” Holler Australia creative director Cyril Louis said. “While The Mindful Ocean is beautiful to look at, its true beauty is in what it reveals about the mind… and in how it uses technology in a way that inspires people to live a healthier life.”
Blackmores Australia and NZ MD David Fenlon added, “Our new flagship store will provide a personalised experience for our customers to take control of and further invest in their health.
“[The Mindful Ocean] gives consumers the opportunity to assess their ability to find mindfulness, and as a result, being to take control of their cognitive wellbeing.”
The Mindful Ocean is now open to the public at the Blackmores Flagship Store at Westfield Bondi Junction.
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]