BIG W has today announced the launch of a new initiative – BIG W Rap Books, a fun series, which takes some of Australia’s most-loved children’s rhyming books and turns them into playful, fun raps for families to enjoy.
Developed by M&C Saatchi Sydney, BIG W Rap Books gives a surprising twist to story time and the way Aussie children and parents interact with their favourite books. In order to bring the words to life, BIG W has collaborated with critically acclaimed music producers and leading Australian artists, Jessica Mauboy and Tom Thum, who have brought their unique style to the work of both new and established Australian children’s authors, modernising and adapting words and illustrations that are loved and adored by families.
BIG W Rap Books will be housed on BIG W’s Big Days at Home hub, with tracks being released from Thursday 1 October to Sunday October 4. Tracks will also be available across digital and social media and all major music streaming platforms including Spotify, Amazon and Apple Music. Additionally, families are invited to give rapping a go with some fun karaoke versions of Jessica and Tom’s raps.
Avish Gordhan, Executive Creative Director at M&C Saatchi, said: “This year, we’ve all had to look at inventive ways to keep the family entertained. We took the notion that ‘if it rhymes, it raps’ and created BIG W Rap Books, tapping into culture to put a new spin on story time.
Jessica and Tom masterfully combined rap, melody and beat boxing to these rhyming books to make them head-boppingly fun and engaging. It was really important to us that this content inspire families to have a go themselves and they can, thanks to our karaoke tracks.”
For every listen on Spotify and YouTube, royalties will be donated to Australian Literacy and Numeracy Foundation, an organisation that shares BIG W’s commitment to raising literacy levels in Australia.
Kristen Linders, General Manager, Marketing, BIG W, said: “We are delighted to bring the concept of BIG W Rap Books to Aussie families. Story time is so important in connecting families and we are constantly seeking new ideas and initiatives to help kids enjoy our leading range of books in new and unique ways.”
BIG W Rap Books sees Jessica Mauboy “get down” to Aussie classics Pig the Pug by Aaron Blabey and Dharma the Llama by Matt Cosgrove, while Tom Thum overhauls all-time favourites, Alpacas with Maracas by Matt Cosgrove and The Very Cranky Bear by Nick Bland.
Independent programmatic platform Viztrade has launched a self-serve solution for publishers to generate digital advertising revenue directly from their own websites. Viztrade Connect is to be launched through the Viztrade platform and enables advertisers to purchase advertising from publisher websites with no friction and full visibility into the cost of the media. The solution is […]
BIG Outdoor has announced the launch of programmatic capabilities powered by Vistar Media. BIG Outdoor is leveraging Vistar’s supply-side platform (SSP) to make their inventory available for purchase programmatically via open exchange or private marketplace deals. “Our mission is to stay at the forefront of improving the value proposition of digital billboard advertising,” said Richard […]
The NSW Government and the Department of Education have today launched a major campaign titled ‘Maths Trains Brains’ which is aimed at changing the perception of maths and encouraging more engagement towards the subject for students from pre-kindy to Year 10. The campaign was developed by creative and digital agency Bastion Banjo with production by […]
In this guest post, Dr Phillip Lawrence of Edith Cowan University debunks the myths of the environmental impact of printing… The environmental credentials of printing have been in the spotlight for a while with brands and marketers as well as large corporates regularly proposing they would reduce or eliminate paper and printing from their business as […]
The WPP-owned agency Mindshare has revealed it has won the media business for both Kayo and Binge. Both Kayo and Binge form part of Foxtel’s Steamotion’s streaming services and have seen significant boosts to the subscription numbers in recent times, primarily during lockdown. Commenting on the win, Mindshare CEO Katie Rigg-Smith said the win would […]
Realworld, an Australian location-based technology company, today launched adfindr.co, a leads platform for media owners. Adfindr finds the contact details of hundreds of local businesses around any location. Adfindr offers all media owners a database of local advertising leads. Simply type in a location and extract advertising leads in that area. David Sanderson, Director at […]