Big Bash Returns And Proves An Instant Winner For Ten

Big Bash Returns And Proves An Instant Winner For Ten

The cricket slog-fest known as the Big Bash returned to Ten last night and carried on from where it left off last year – proving a ratings success.

Last night’s game between Sydney rivals the Thunder and the Sixers drew an audience of 834,000 metro viewers according to the OzTam figures. However, the second session saw the audience drop away to 761,000.

The result had the Big Bash as the third most watched program of the evening behind Seven’s news and Today Tonight. In fact, the top 10 shows were dominated by news programs (cricket aside). Nine’s news programs ranked fourth and fifth, the ABC came in at seventh, A Current Affair was the eighth most watched show, Seven’s The Chase was ninth and 7.30 rounded out the top 10.

However, Ten’s success with the Big Bash could be its own undoing. A new TV rights deal is due in 2018 and arch-rival Nine is said to be very keen on adding the shorter, TV-friendly competition to its existing cricket programming.

Despite having denied wanting the domestic 20-20 competition in the past, in late November Nine’s director of sport, Tom Malone, declared “we want everything”, which industry watchers took as them throwing their hat in the ring for the Big Bash rights.

Nine’s ratings for its traditional cricket offering – Tests and 50 over matches – are down, mirroring fans’ decreasing appetite for the longer forms of the game.

In November, Malone said: “We want Test matches, we want one-dayers, we want [international] Twenty20s and we want the Big Bash.

“We’ve just got to try and find a way to make it work, but certainly there is a strong desire from the Wide World of Sports and from Nine more broadly to maintain our proud history with cricket,” he said.

Please login with linkedin to comment

Advertising Standards Bureau ARN Failure social campaign

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]