Big Ads and The Trade Desk have joined forces to enable traders to build rich media ads which are ready to serve at the touch of a button.
Once built-in Big Ads’ creative & deal ID platform Buddy, the tags are deployed directly to The Trade Desk for the campaign to go live.
Tech teams from both companies worked together to ensure a seamless flow once a rich media ad unit was built.
Big Ads CEO David Green said, “Hats off to The Trade Desk for making this happen.”
“We are focused on customer delivery and this feeds directly into our core proposition of Speed, Quality & Value for the client.”
“Now you can build the campaign’s ad units and with just one click send them directly to your seat in The Trade Desk ready to go live.”
Green added that most errors occur when humans get involved in the process but by automating it, the risk of something going wrong was removed.
Buddy is designed to allow users to quickly assemble their own rich media ads and offers over 30 formats which are all tested to run across Australia’s best-known publisher sites.
“We’re pleased to partner with Big to level up the automation of high impact mobile campaigns through Buddy,” said Lachlan McDivitt, senior director, trading – ANZ, The Trade Desk.
“This integration reduces time and friction within the activation process, reducing human error and enabling traders to focus their time in driving strategic outcomes for clients.”
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