Best&Less has launched its new holiday campaign “Christmas Magic” via indie agency 99c. Extending on the launch of its recent Character Zone, the value apparel retailer embraces the magic of Christmas and the joy it brings, with mischievous characters adding a touch of ‘magic’ to Christmas Day. The campaign will spark imagination and wonder across the country, celebrating the most magical time of the year.
The creative aims to highlight all the moments that make Christmas such a magical time for children. From waking up to presents from Santa, to baking gingerbread cookies and cracking Christmas crackers, magic can be found in the simplest moments.
While Barbie and The Simpsons were popular characters in October, November sees iconic Christmas reindeers, nutcrackers, gingerbread, elves and candy canes come to life in this magical campaign.
The creative showcases the exciting matching family PJ collections on offer this season at Best&Less, featuring reindeers, nutcrackers, puppies, gingerbread and elves. Other collections available for the whole family include fairisle and tartan, plus licensed brands like The Grinch, Batman, The Simpsons, Mickey Mouse and Friends and more.
Best&Less head of marketing, Janine Van Deventer, commented, “Christmas is the most magical time of the year for kids, and it is our commitment to the families of Australia to deliver on the magic for them and keep it affordable for their parents.
“Our customers have been loving our new Character Zone, so this year we reimagined our Christmas campaign to bring iconic festive characters to life. The demand for matching family sleepwear for the holiday season continues to grow, so we have provided families a range of character and Aussie themed collections to choose from, in either cotton or satin fabrications.”
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