'Epic Split,' was in there of course, but also a shocking anti-texting-and-driving stunt.
Automakers outside the U.S. have taken home the lion’s share of accolades at the second annual Automobile Advertising of the Year competition at the North American International Auto Show. The contest, from the auto show and the One Club, celebrates creative excellence in advertising in the automotive category.
Not surprisingly, “Epic Split” for Volvo Trucks was among the winners, taking the honor for online advertising. In case you were asleep all of last year, the already much-feted ad was created by Forsman & Bodenfors and featured action hero Jean-Claude Van Damme in a daring split between two backwards-moving Volvo trucks.
Three broadcast spots, for Audi, Hyundai and Toyota, earned prizes in the broadcast TV category. Audi’s “Scripted Life,” created out of Venables, Bell & Partners, depicts how an office man goes about his day as if he’s living according to a movie script – that is, until an Audi comes along.
Hyundai “Dad’s Sixth Sense”
Audi “Scripted Life”
Toyota HiLux Unbreakable Drivers Test Facility
For the rest of the ads, click here.
English TV personality and Geordie Shore alumni, Charlotte Crosby, has announced the launch of her new podcast, Values & Vibrators, available from Wednesday 21 April. This is ‘Queen Crosby’ at her best; unfiltered and unflinching, sharing her story as only she can, with the trademark straight-shooting style that audiences around the world have come to […]
Yesterday’s Women Leading Tech event was a truly delightful opportunity to celebrate some of the inspiring women revolutionising Australia’s tech industry. Of course, no good event is complete without a photo gallery, so make sure to check out all of the pictures! You can check out all of our winners and highly commended nominees in […]
The federal government has dumped a widely condemned consent education video that compared sex to milkshakes and put a woman as the perpetrator, a day after publicly defending the video. The video formed part of ‘Respect Matters’, a new government campaign that aims to teach children about sexual consent through education resources for schools. The […]
The Big Ideas Store, Powered by Nine, will return for its fourth year on Tuesday 11th May – and this year, they’re taking attendees sky high! Taking over the panoramic 22nd floor of Nine’s brand new HQ at 1 Denison St North Sydney, The Big Ideas Store will offer two weeks of big thinkers, big ideas, and dig deep into the big issues challenging marketers right now. More than 8,000 people […]
To demonstrate the power of your voice with Alexa – Pompeii is the latest film in the “A voice is all you need” campaign via Droga5 London. The work shows how Alexa enabled devices can help you do almost anything with your voice and continues to playfully bring this to life by colliding two contrasting […]
A resolution was passed at Coca-Cola’s annual shareholder meeting, held online, calling on the brand to increase their transparency about the role of their products in fuelling health issues among people of colour. Coke, which is headquartered in Atlanta, Georgia, was also criticised for drawing back its initial support for voting rights. Nsé Ufot, Executive […]
Iconic fuel brand Ampol has returned to the nation’s roadside launching ‘Far and Wide’ a wide scale, integrated campaign that celebrates the distance Australians travel, great and small, day-in and day-out. Created by Saatchi & Saatchi Australia and iProspect, the campaign idea centres on Australia’s sheer vastness and how it’s part of our country’s identity […]
Klarna has announced the launch of CO2 insights for all shopping purchases as part of its one per cent pledge, involving the donation of $10 million to initiatives supporting planet health. The new feature aims to democratise access to unbiased climate impact information for consumers at no cost or judgement, as a first step to […]
In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]
MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]