Bench Media has unveiled a new commerce and retail media offering following the recent promotions of Sebastian Diaz to head of media innovation and Nate Vella to brand strategy lead.
“We’ve seen retail brands struggling to unify their marketing efforts, especially across different retail media networks and other marketing activities. The fragmentation, coupled with data privacy hurdles, often leaves brands without a clear picture of what’s working,” said Anthony Fargeot, VP of growth at Bench Media.
“Our new offering addresses this, providing access to retail media networks and advertising channels that support every phase of the customer journey, from awareness to purchase—whether online or in-store,” added Fargeot.
The new offering includes advanced tools to connect online and offline activities as much as technology and data compliance allow, ensuring a cohesive and seamless brand experience for customers.
“Tracking an individual’s entire customer journey may not yet be fully achievable,” added Fargeot. “However, brands can now leverage tools such as brand lift studies, closed-loop attribution, and path-to-conversion analysis to make more informed decisions”.
“Retail media doesn’t have to operate in isolation, and brands that integrate these insights will definitely gain a competitive advantage,” he added.
Nudie partnered with Bench and has seen improved results thanks to the omnichannel approach in combination with attention-grabbing creative from Lionize. By integrating digital channels like social media with precision-targeted out-of-home advertising near key supermarket locations, nudie has effectively engaged shoppers at pivotal moments.
“Nudie is a much-loved Aussie brand, but we always want to remind people what the brand offers. Bench’s omnichannel approach has helped us transform our marketing efforts into a seamless customer experience. By connecting digital and physical touchpoints, we’re not just reaching our audience—we’re guiding them from awareness to action, turning everyday moments into brand opportunities and our customer’s grocery run into a nudie run,” said Emilie Durand, head of brand marketing (juice) at nudie.
