BELIEVE Rebrands As Believe You Me

Rebrand concept. Wooden letters on a white background

Believe You Me, formerly known as BELIEVE Branding has undertaken a comprehensive and refreshing rebranding.

The rebranding better reflects the changing world that we live in, and re-affirms our belief that successful brands are built from equal parts empathy and creativity.

BYM logo

Our new name speaks to the truth and transparency we believe is so vital for contemporary brands. It is, in essence what matters most to both brands and consumers alike.

As the old expression of trust and confidence has it: Believe you me.

Whilst we have a new name and a new look, we’ve been in business for many years and collectively have significant international experience, working extensively across a rich variety of brand-led engagements.

Indeed our partners are some of the most experienced senior brand strategists, creative directors, digital designers and production specialists in the branding industry.

Believe you me is a proudly independent branding agency serving Australia, SE Asia and the Middle East.

Whilst our creative studios are in Melbourne and Sydney, our office in India helps us serve our clients better and provide the most appropriate expert resources on the ground that understand the cultural nuances of these rich and exciting regions.

Believe managing partner Blair Triplett said: “After several decades of working across the Australian, SE Asian, Indian and Middle Eastern regions, the notion of ‘trust’ is a constant that defines both people and brand from the inside out, just as it is with our new name, Believe you me.

“We wanted a new name that reflects who we are, but equally a name that underpins the brands we build and the close relationships we have with our clients to help drive truly insightful brand strategy and consumer-led brand design.”

The agency focuses on the three core practice areas of Brand Strategy, Creative and Production with particular expertise in FMCG Consumer Packaging, Corporate Identity, Digital Experiences and Shopper Marketing.

Our new manifesto is founded on a simple yet vital belief in what matters most for both our clients and their customers.

We take the time to understand, to empathise and develop strategic creative solutions that deliver on what really matters.




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