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Reading: Clemenger BBDO Sydney Kicks Off FIFA World Cup With TAB Campaign
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B&T > Campaigns > Clemenger BBDO Sydney Kicks Off FIFA World Cup With TAB Campaign
Campaigns

Clemenger BBDO Sydney Kicks Off FIFA World Cup With TAB Campaign

Staff Writers
Published on: 5th June 2018 at 11:28 AM
Staff Writers
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Clemenger BBDO Sydney has launched a campaign ahead of the 2018 FIFA World Cup, ‘Head or Heart’.

The campaign brings into focus the greatest rivalry in sports betting, the battle between the pragmatism of betting with your head, and the pure gut feel of betting with your heart.

https://youtu.be/fR7zXklzy2o

The integrated campaign includes a 60 and 30 second TVC’s, retail, product spots, social, digital, print and live activations in venues across Australia throughout the tournament.

The creative aims to celebrate fans no matter which ‘team’ they barrack for, or how they punt and pays homage to the one of the most recognisable and anticipated parts of football, the chant.

Louise Rathbone, Head of Marketing Communications at TAB says “The SWC is a global sporting event, and our biggest campaign of the year.

“To recognise this we wanted to ensure our campaign truly embraced all punters and soccer lovers alike, by tapping into a key behavioral insight: when it comes to wagering there are two approaches you can take –
bet with your heart as a true fan or bet with your head as a shrewd follower of form.

tab

“Our campaign has been designed to celebrate both those betting styles on a grand scale.”

Brendan Willenberg, Clemenger BBDO Sydney Creative Director added, “Do you bet with your head or your heart?

“It’s an adage as old as wagering itself and nowhere is it more applicable than the Soccer World Cup.

“We’ve had a lot of fun bringing this campaign to life and over the course of the tournament to hopefully prove once and for all which is the best way to punt.”

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TAGGED: Clemenger BBDO Sydney, FIFA World Cup, TAB
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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