B&TB&TB&T
  • Advertising
    • Campaigns of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Retail Media
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Search
Trending topics:
  • Featured
  • Cairns Crocodiles
  • B&T Agency Scorecards
  • Nine
  • ABC
  • SBS
  • Pinterest
  • Channel 10
  • channel 7
  • Channel 9
  • Partner content
  • WPP
  • FIFA World Cup
  • Seven
  • TikTok
  • Zenith
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
Reading: BBC Earth Brings Interactive Experience To Melbourne
Share
Subscribe
B&TB&T
Subscribe
Search
  • Advertising
    • Campaign of the Month
    • Effectiveness
    • League Tables
    • Opinion & Analysis
    • PR
    • Production & Craft
    • Social
    • Strategy & Insight
  • Agencies
    • Agency Scorecards
    • Appointments
    • Culture Bites
    • League Tables
    • New Business
    • Opinions & Analysis
    • Profiles
    • The Work
    • Fast 10
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles Awards
    • Hatchlings
    • Women in Media
    • Women Leading Tech
  • Best of the Best
  • Brands
    • Appointments
    • Campaigns
    • Culture Bites
    • Opinions & Analysis
    • Partnerships
    • Spotlight on Sponsors
  • Campaigns
    • Campaigns of the Month
    • League Tables
    • Opinion & Analysis
    • The Work
  • CMOs
    • Appointments
    • CMO Power List
    • CMOs to Watch
    • Opinions & Analysis
  • Marketing
    • Appointments
    • Customer Experience
    • Data & Insights
    • Opinions & Analysis
    • Spotlight on Sponsorship
    • Strategy
    • Fast 10
    • Sports Marketing
  • Media
    • AI
    • Appointments
    • Audio
    • Digital
    • Headliners presented by Nine
    • News
    • News Media & Publishing
    • Opinions & Analysis
    • Out of Home
    • Platforms
    • Radio Ratings
    • Social
    • Spotlight on Sponsors
    • Streaming
    • Trading & Upfronts
    • TV Ratings
    • Retail Media
  • Technology
    • AdTech & MarTech
    • AI
    • Appointments
    • Opinions & Analysis
    • Platforms
  • Cairns Crocodiles
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2026 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > BBC Earth Brings Interactive Experience To Melbourne
Media

BBC Earth Brings Interactive Experience To Melbourne

Staff Writers
Published on: 13th February 2024 at 8:46 AM
Edited by Staff Writers
Share
3 Min Read
SHARE

From incredible creatures to sweeping landscapes, Melbourne’s BBC Earth Experience has brought the wonders of the world to Australia in an immersive audio-visual and interactive experience at the Melbourne Convention and Exhibition Centre.

Featuring breath-taking footage and incredible narration by David Attenborough from Seven Worlds, One Planet, the BBC Studios Natural History Unit’s hit television documentary series, visitors will be guided through the beauty and wonder of the natural world.

Exclusive to Melbourne, tickets to the experience have been in high demand, with over 100,000 tickets sold and due to popular demand, the season has been extended until April 28, 2024.

Surrounded by a series of giant, immersive multi-angle screens and powered by state-of-the-art technology, the experience takes visitors on an unforgettable journey through the incredible nature of the seven distinct continents and their unique wildlife and landscapes.

Visitors will experience a majestic 360-degree audio-visual journey as they marvel and explore iconic landscapes and connect with mesmerising wildlife on an adventure, bringing environments to life.

With opportunities to explore interactive breakout zones for further inspiring insights into the earth’s unique ecosystems and creatures, visitors can dive into the depths of the sea, soar across stunning aerial landscapes, and even get close-up views of the micro lives of creepy crawlies.

The 360-degree audio-visual journey caters to those of all ages with Kids Passport activities, adult Twilight Evenings, Senior Mornings, Pram Sessions, disability-friendly Relaxed Sessions, and additional experiences available for school groups with sustainability experts.

When first premiering, Seven Worlds, One Planet was the BBC’s most-watched factual TV show of the year in the UK and the most popular BBC natural history series in eight years to be screened in Australia.

The series took viewers on a journey that not only celebrated the beauty of life on each of the seven continents but also highlighted the many challenges faced by nature in the modern world. Over 1,500 people worked on the award-winning series, with 92 shoots across 41 countries, revealing an unseen wilderness of the Earth’s diverse continents.

The BBC Earth Experience aims to inspire visitors to protect the planet through spectacular footage and an immersive experience, and in doing so, particular attention was paid to bringing the best sustainable practice to the forefront and maximizing efficiencies.

Intrepid Travel, a Melbourne-founded and B-Corp certified small group adventure company, is the headline sponsor of the event.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.
Add B&T as a preferred source on Google

No related posts.


TAGGED: BBC Earth, Live Nation, Melbourne Convention and Exhibition Centre
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a former contributor at B&T, where she reported on media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

The ‘Human Headline’ Derryn Hinch Passed Away
10/07/2026
‘Diluting The Entire Purpose’: M&M’s UK Ad Ban Raises Questions Over Future Of Brand Characters
10/07/2026
TV Ratings (9/7/2026): AFL Tops The Night With Shock Dockers Comeback
10/07/2026
3rdspace: B&T’s Agency Scorecard 2026
10/07/2026
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinions & Analysis
  • Technology

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2026 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?