Bauer Media Launches New Monthly Magazine, It’s Your Day

Bauer Media Launches New Monthly Magazine, It’s Your Day
SHARE
THIS



Australian multi-platform publisher, Bauer Media has launched a new monthly publication, It’s Your Day.

The new magazine is powered by Australia’s #1 weekly magazine, Woman’s Day and celebrates taking that much deserved “me time moment” that readers turn to Bauer for.

The 108-page glossy magazine will feature a multitude of light-hearted and informative content including; inspiring real-life stories, food, relationships, wellbeing, fashion, finance, book reviews, quizzes and celebrity interviews to name just a few.

To create the new title, Fiona Connolly, associate publisher and editor-in-chief of Woman’s Day, travelled across Australia to metro and regional locations to uncover exactly what Australian women are looking for when unwinding with their favourite magazine.

Connolly said: “We visited different areas of the country, including rural areas, to ensure It’s Your Day has something for everyone.

“I met with women from vastly different walks of life, but what connected them all was a deep love for magazines.

“They love the much-needed “me-time” that magazines offer.

“They want easy reads with content that makes them “feel good”.

“Our readers are at the heart of our brand and we value their opinions.”

She added: “Real women feature heavily throughout the storylines and we have included a Reader Feedback section, so we can continue to build our community.”

The first issue of It’s Your Day features real-life stories from some of Australia’s favourite personalities and unsung heroes, including a special feature on the friendship between Barry Duboi and Amanda Keller, and an in-depth story on the birth of Aussie Helpers, a not for profit organisation that helps 1000’s of farmers doing it tough across Australia everyday.

Nostalgic references come through, such as updating them on their favourite TV stars from the 70s, 80s and 90s, and there are great tips and advice throughout the magazine.

This includes a finance feature, as part of Bauer Media’s Financially Fit Females initiative, which offers a guide on what to ask a financial adviser and what to expect from a consultation.

Connolly concluded: “Bauer Media has recently launched a new insights piece, Defiant, that shows there has never been a more exciting time to be a woman in your fifties.

“These women are defying traditional expectations and this new brand caters exactly to this audience.

“It is important for us to make women over fifty feel heard and seen through accurate representation of who they are – optimistic, involved, and venturesome.”

Bauer Media will be supporting It’s Your Day with a half a million dollar print, TV and digital campaign.

Please login with linkedin to comment

Bauer media group Fiona Connolly It's Your Day

Latest News

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Pile of printed newspapers on blue background
  • Media

Print Readership Has Halved Since 2016

New data has revealed the number of people reading news in print has halved over the past five years. The University of Canberra released the latest Digital News Report: Australia this week, which suggests an overall loss of interest in news media amongst Australians. While the pandemic last year brought with it a resurgence in news […]

by B&T Magazine

B&T Magazine
First Group Of Judges Revealed For B&T’s Best Of The Best Awards
  • Advertising
  • Marketing
  • Media
  • Technology

First Group Of Judges Revealed For B&T’s Best Of The Best Awards

With on-time entries to B&T’s inaugural Best of the Best awards closing THIS FRIDAY, we thought we’d start sharing which industry luminaries will be judging all the submissions. Presented by Finecast, Best of the Best will bring something unique to this year’s awards season. While most awards focus on the work of an agency or […]

by B&T Magazine

B&T Magazine
Saatchi & Saatchi’s Donation Dollar Continues To Make Waves At Cannes Lions Live While More Aussie Agencies Secure Success
  • Advertising

Saatchi & Saatchi’s Donation Dollar Continues To Make Waves At Cannes Lions Live While More Aussie Agencies Secure Success

Cannes Lions has announced the winners in the second Awards Show of the week during Cannes Lions Live, which runs until June 25th. On day two, winners were celebrated in the Social & Influencer Lions, Media Lions, PR Lions, Direct Lions, Creative Strategy Lions and Creative Data Lions – all within the Reach Track, in […]

by B&T Magazine

B&T Magazine
Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]

Ashley Madison Shifts From Shock To Female Empowerment
  • Media

Ashley Madison Shifts From Shock To Female Empowerment

Ashley Madison, the online dating site for married people famous for its shock advertising, is toning down the message, instead creating content aimed at empowering women with the message it’s fine to have an affair. Recently, B&T interviewed GroupM’s chief technology and transformation officer, Ryan Menezes. When asked what was the best brand he’d never […]

by B&T Magazine

B&T Magazine
72andSunny APAC CEO Chris Kay Named Saatchi & Saatchi UK CEO
  • Advertising

72andSunny APAC CEO Chris Kay Named Saatchi & Saatchi UK CEO

Saatchi & Saatchi UK has announced Chris Kay as its new CEO of the agency as Sam Hawkey leaves. Kay joins from 72andSunny where, for the past three and a half years, he was CEO for Asia Pacific and a global partner. Prior to moving to Australia to set up the APAC region’s Sydney and […]

Seattle, USA - Aug 19, 2019: The new Google building in the south lake union area at twilight.
  • Technology

Reports: Google Draws The Ire Of EU (Again)

B&T's editor takes great pleasure in an opportunity to use 'ire' in a headline, despite having no idea what it means.

by B&T Magazine

B&T Magazine
Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia
  • Media

Highsnobiety Partners With Citizens Of Culture To Help Lead Its Media Partnerships In Australia

Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia.  Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]