Bauer & The Body Shop Launch CosmoTV
Bauer Media has announced the launch of Cosmo TV, a new 12-part online series featuring the stars behind women’s lifestyle magazine, Cosmopolitan.
In partnership with foundation sponsor, The Body Shop, the first season of Cosmo TV will come to life on YouTube, Facebook, cosmopolitan.com.au and partner sites, and will cover everything from beauty, fashion, how-tos, vox pops, and exclusive interviews.
“This is an exciting brand extension for Cosmopolitan, providing our readers with more ways to get involved with their favourite magazine. Leveraging the promotional power of Cosmopolitan’s strong brand footprint which spans 469,000+ monthly readers, 500,000+ social media fans and followers, along with 2million+ monthly browsers on cosmopolitan.com.au, Cosmo TV is set to be an exciting, bite sized series for women on the go,” said Bronwyn McCahon, editor of Cosmopolitan.
Cosmo TV is the first in-house production created under Bauer Media’s recently formed Digital Video Content Division; a dedicated production and creative team focused on producing video content for Bauer’s consumer facing brands, along with custom content for advertisers.
On the brand extension and investment in video, Bauer Media’s director of sales, Tony Kendall said: “Our content and brands naturally lend themselves to create well curated video content, and even much loved television shows such as ‘Christmas with the Weekly’. Our investment in video demonstrates our focus on bolstering our creative services in order to deliver a one-stop-shop for custom content, whether that’s in print, digital, or video format.”
Shannon Chrisp, head of brand and communications for The Body Shop Australia said: “Online video demonstration has taken the beauty industry by storm and we see Cosmo TV as the ideal format to connect our product with our target audience by delivering genuine, practical advice, tips and tricks delivered in a quality story-telling format. Bringing this to life with the Cosmo team has been a thrilling experience.”
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