Braun has brought its Braun Skin i-expert IPL 7 hair removal innovation to life at Westfield Bondi Junction from yesterday until November 22 with a pop-up Beauty Lab where shoppers are invited to a personalised consult, to trial the device, enjoy complimentary Braun Beauty health shots, and spin-to-win exclusive prizes.
Braun’s IPL 7 is a hair removal system that uses responsive intelligence that learns and adapts to your unique skin tone for personalised, fast and effective results.
“Today we launched our Beauty Lab pop-up at Bondi to showcase the revolutionary Braun Skin i-expert IPL 7. Consumers were able to learn and experience our Braun IPL’s unique technology firsthand—it was great to see consumers and KOLs alike consulting with the experts and trialing this game changing device,” said Mathew Robinson, brand director for Braun.
Banter commissioned new research for Braun which revealed that Australians spend as much as $23,000 on hair removal over their lifetime, with over 90 per cent of Aussies now opting for high-quality at-home solutions as a cost-effective, long-term alternative.
“An activation grounded in a very real consumer insight for a product that we have debuted with numerous notable talent has made for a well-calculated campaign for Braun,” concluded head of PR and social at Banter, Andie Crawford.
