ME Bank Hijacks Viral ‘Salt Bae’ Meme On Social Media

ME Bank Hijacks Viral ‘Salt Bae’ Meme On Social Media

ME has tapped into a meme that has gone gangbusters on social media, featuring it in some clever posts on the bank’s Twitter and Facebook pages to promote its low-rate credit card.

The ‘Salt Bae’ meme originated from an Instagram post by Turkish chef Nusret Gökçe, which shows him slicing and seasoning steak.

Ottoman steak

A video posted by nusr_et (@nusr_et) on


Gökçe’s post took the social media world by storm, warranting a number of hilarious memes:


It’s lit

A photo posted by SaltBae (@sprinklechef) on

Lmaooo @tatum.strangely

A photo posted by SaltBae (@sprinklechef) on

9 days in 2017 and @masipopal already crossed the line with this meme

A photo posted by SaltBae (@sprinklechef) on

Now ME has jumped on the Salt Bae bandwagon and used Gökçe’s video to create it’s own meme for its low-rate credit card, affectionately known as Frank, for Facebook and Twitter.

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Advertising Standards Bureau Generation Like Salt Bae shazam visual

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