ME Bank Hijacks Viral ‘Salt Bae’ Meme On Social Media

ME has tapped into a meme that has gone gangbusters on social media, featuring it in some clever posts on the bank’s Twitter and Facebook pages to promote its low-rate credit card.

The ‘Salt Bae’ meme originated from an Instagram post by Turkish chef Nusret Gökçe, which shows him slicing and seasoning steak.

Ottoman steak

A video posted by nusr_et (@nusr_et) on Jan 7, 2017 at 2:44am PST

Gökçe’s post took the social media world by storm, warranting a number of hilarious memes:

It’s lit

A photo posted by SaltBae (@sprinklechef) on Jan 9, 2017 at 11:15am PST

Lmaooo @tatum.strangely

A photo posted by SaltBae (@sprinklechef) on Jan 9, 2017 at 1:53pm PST

9 days in 2017 and @masipopal already crossed the line with this meme

A photo posted by SaltBae (@sprinklechef) on Jan 9, 2017 at 5:00pm PST

Calling into work sick and adding that last cough at the end of the phone call pic.twitter.com/Nwiz9ADp5P

— #SaltBae Memes (@SaltBaeMemes) January 12, 2017

when your makeup is almost complete but you still gotta add that touch of highlight  pic.twitter.com/Y7AIMGCrkQ

— #SaltBae Memes (@SaltBaeMemes) January 10, 2017

When parents add an apostraphe to their children’s name #saltbae pic.twitter.com/l3bmVDFCEV

— #SaltBae Memes (@SaltBaeMemes) January 10, 2017

Now ME has jumped on the Salt Bae bandwagon and used Gökçe’s video to create it’s own meme for its low-rate credit card, affectionately known as Frank, for Facebook and Twitter.

We used to think nothing could improve on our frank card #SaltBae pic.twitter.com/lkfGpwnLH7

— ME (@mebank) January 12, 2017